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Kids pick Obama... because Obama targets kids?

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My son informed us at dinner last night that the entire third grade at his school voted in a mock presidential election. The result? Obama by a landslide -- 68 to 14. We chuckled and cheered, 'round the table, and talked about how we'll head to the polls as a family and vote for Obama.

So yeah, I'm pro-Obama. But when I talk about politics with the kids I do my best to explain why I feel the way that I do, and also to explain that other people feel differently. We may not agree, but that's okay. We try to answer the kids' questions. (In case you're wondering, the only thing more interesting than trying to explain the electoral college to a couple of elementary-schoolers is explaining why it's still important to vote even when you live in a red state and are voting blue. Ahem.) Never once has it occurred to me to say "You will be a fan of Obama because I said so," or "Obama is great and McCain is the devil." I share my opinion. The kids, as it so often turns out, have opinions of their own. Both of them happen to be declaring themselves pro-Obama.

They're not alone -- in the recent Nickelodeon Kids Pick the President poll, over two million votes were cast, and the race was close (51% to 49%), but Obama won.

The argument could be made that Obama is more appealing to kids because he's younger than McCain. The argument could be made that Obama's message of change is more exciting to kids. The argument could be made that Obama has sparked election enthusiasm in minority and impoverished kids who typically don't feel involved in the presidential process. Or, the argument could be made that Obama is drawing young fans because he's actually reaching out to kids.

In fact, Barack Obama's website has a dedicated section for kids, including goodies such as a Kids for Obama Starter Kit and a list of ways to get involved. Me, I happen to think this is brilliant -- why not give kids their own section, if they're interested enough to want to do their own investigation and/or get involved?

Dr. Slogan says these are dirty tactics, plain and simple:

Make no mistake: this is not about reaching out to the supporters. Sen. Obama openly goes after the kids of people who don't plan to vote for him. He and his staff see the minds of children as a backdoor to get to the voting parents and grandparents. So, yes, it is bad. It is wrong. It is despicable. And there's no excuse for this.

To be fair, the site does include tips on influencing the adults in your life. But I've seen similar sites where kids get tips on how to talk Mom and Dad into a toy or privilege that they want, too. How is this "despicable," exactly?

And further down, there's this:

Neither voting fraud nor accepting donations from untraceable foreign donors is as low as using kids to get to their parents. And the obsession that's been sweeping the nation has gone too far if most adults in America don't see it this way.

So, I have a few simple comments in rebuttal, here.

1) Your child's internet usage should be monitored by you, the parent. If you find the Obama Kids site (or any site) offensive, you shouldn't be allowing your kid to visit it.

2) Children can't vote.

3) Offering children an empowering experience -- one where they're told that their opinions matter -- is something I'm going to have difficulty finding fault with, on any topic. The fact of the matter is that we as adults push our own opinions on our kids all the time, to varying degrees. The difference with this site (and others like it) is that it suggests that kids have the power to do likewise. Is that bad?

4) The assertion that this is a site to train up children to convince adults who never would've voted for Obama to do so is... well, patently ridiculous. I hope it may result in some kids sharing information with adults in their lives who were on the fence, and who subsequently became more open to hearing more about Obama. But legions of kids somehow stealing votes from McCain? I don't think so.

The Headmistress at The Common Room agrees with Dr. Slogan:

It's one thing for parents themselves to talk to their children about who they are voting for

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Principled Discovery 5 pts

Actually, I think Obama is probably doing well among kids because he is doing well with their parents.  These "kids pick the president" polls have actually been proven the most accurate in recent years and have accurately depicted the outcome in the last five elections.

 Parents are enthusiastic and talking about politics, and that influences children.  

Heidi.Heidi.Heidi 5 pts

"ways that young voters can use emotional blackmail and manipulation to
guilt trip their parents and grandparents into voting for Obama when
they weren't already planning to"

 If these parents and grandparents are being manipulated and guilt-tripped into voting a certain way, instead of being persuaded by reasons and facts, why are we letting them vote? It's important enough that people should think about it, not just feel their way through the decision. I'm a McCain supporter, but I agree with you that Obama's kids' site just isn't a big deal.

Heidi

Never trifle with dragons, for you are crunchy and good with ketchup.

Greeblemonkey 5 pts

I could go on and on, but it' already been said in your post, in the comments and in several posts I did on my blogs as well. Let's just say I totally agree!

 aimee/greeblemonkey
www.greeblemonkey.com ( http://www.greeblemonkey.com )

daytontime 5 pts

It's about time somebody tried to engage children in government.  Yes, teach them about choices.  Yes.  Teach about values.  Yes.  Teach them about poverty and health care and rights and the power they have to change the world around them.  And yes, most absolutely:  Use them to get their parents off their butts and into the voting booth.

Seems like a no-brainer. 

aaox 5 pts

I blogged about it ( http://www.thedailydigress.com/2008/09/someones-be... ). Seriously, I don't get why this upsets people. Totally agree with the fact that kids won't be looking at sites their parents don't allow. And if they do manage some unsupervised internet time, there's a lot more to worry about than political websites...

Best,

Annie

Therextras 5 pts

that political-leanings are a developmental thing. 

LOL

Luv ya, Mir!  

Barbara H. Boucher, PT, PhD, OT    TherExtras 

kauihart 5 pts

'Barack Obama' is a fun name to say.  Kids prefer him, I think, because they recognize his name.  My four-year-old randomly yells his name and if he's on NPR she will recognize his voice.   She's got good taste:>

--Kaui Hart Hemmings

http://www.partywithaninfant.blogspot.com

http://www.kauiharthemmings.com 

beckytcy 5 pts

Most of the time, kids just believe what their parents tell them, and they often have very simplistic views of the world. That's what makes them so easy to influence in the anti-choice movement. I volunteered at the DNC in 2004, and it was disturbing to see the crowds of children holding up signs saying, "Don't murder babies." However, when kids are given an opportunity to make up their own minds, it can be very interesting to hear their views on things. I think another reason that Obama is popular among young people is that he isn't cynical. Kids look forward to a long life, and Obama represents hope for the future.

 http://apostrophecatastrophes.blogspot.com ( http://apostrophecatastrophes.blogspot.com/ )

TXPoppet 5 pts

The funny thing is I can remember my "Kids for Nixon" educational pak  distributed to all the elementary schools.  I'll bet my grandparents had something similar. I can't imagine getting so worked up over a website that you have to choose to go to, when we had political propoganda pushed on us in our schools.  By the way, it made no difference then, either.  Silliness.

My Blog: http://www.cannedlaffs.com

9to5to9 5 pts

My oldest son is only 5, but I've turned him into a political junky already. OK, so that's not exactly true. I've forced him to be in the same room as I've watched the debates this fall because I have a "one television on at a time" rule and on debate night Mean Mommy claims the remote.

Watching the town hall debate with Big Guy ( http://debralegg.com/2008/10/08/big-guy-the-bomber... ) was particularly interesting. He was actually engaged and offered some amazingly astute observations. What can I say -- don't all moms think their 5-year-olds are amazingly astute.

The most telling came as McCain launched his "Jello on the wall" attack.

"Why was that other man being so mean to Mr. Obama?" he asked.

And that's when Big Guy went from complaining because I wanted to watch The Bomber and The Cain to being a Bomber fan. He just didn't like that other man beating up on that poor daddy.

Interesting how kids pick up on negative campaigning yet it sways so many adults. Big Guy would really have a cow if I showed him Elizabeth Dole's latest commercial.

Debra Legg
9to5to9 ( http://debralegg.com/ )

kmcdade 5 pts

My first grade daughter voted at school today.  She has heard plenty about politics at home, and we're pro-Obama, so it's no surprise that she voted for Obama.  But her vice-presidential pick?  McCain!  I've been writing some about how we need to work together and not against each other; maybe that's rubbing off on her!

Kathleen

http://www.technoearthmama.com

Liz Henry 5 pts

My son was swayed by the mention of Harry Potter and of Obama as an 8 year old doing homework during the half hour commercial tonight. Coincidentally, my son is 8 years old, and we had just finished doing homework and reading a chapter of Harry Potter together! 

What swayed him much, much more was all the talk of civic responsibilty, of helping people with jobs, health care, and education. He made us pause the video so that we could explain what "tax breaks for college tuition" meant! Obama's ending statement about honesty, and telling the people what he thinks and listening, meant a lot to our whole family.

-----------------
Liz Henry ( http://www.blogher.com/haystackprofile/viewprofile... )
lizzard@bookmaniac.net ( http://liz-henry.blogspot.com/ )
Contributing Editor, World and Latin America
( http://www.blogher.com/blog/liz-henry )

fortyfide 5 pts

Even though in my earlier comment I mentioned that my daughter is into the whole process and watched the candidates' answers on the Nick show, I had to laugh in reading about the preschoolers shouting yeah and pumping fists after Laracovin told them she voted for Obama.  It brought back memories of how my sisters and I called random phone numbers in the phone book when we were kids and sang into the phone "Ford, Ford, he's our man, if he can't do it no one can!" Of course, I am sure if anyone asked, we wouldn't have been able to tell him/her even one of Ford's positions.  That is the difference between the world my daughter is growing up in and my own. 

http://fortyfide.blogspot.com ( http://fortyfide.blogspot.com/ )

Laracolvin 5 pts

I had just finished voting early (glad that's over!) today and had driven up to pick my daughter at her preschool. At the church across the street, there were several kids running around and yelling. I didn't take notice until I came out with my daughter, and I realized the little girls - probably age 5 - were chanting "O-B-A-M-A spells OBAMA!!!" and then another little boy around 7 or so ran up to me and said, "Vote for Obama!". When I told him I just had, he pumped his fist in the air and shrieked "YEAH!"

I have to say that the enthusiasm made me smile.

Notions of Identity ( http://www.notionsofidentity.com )

ramalicia 5 pts

My daughter has always been an Obama fan, even when he was running in the primary. She consistently says that he will win and is adamant about it. "Everyone knows that Obama will win!" she has said more than once.  She even double checks the family preferences and asks occasionally, "Our whole family is for Obama, right?"

Alicia

www.cappuccinosoul.blogspot.com ( http://www.cappuccinosoul.blogspot.com/ )

Kalyn Denny 5 pts

I think it's a pretty safe bet that the majority of these Utah kids will vote for McCain, but I'm predicting Obama will get a lot more votes than anyone imagines.

Kalyn Denny
Kalyn's Kitchen ( http://kalynskitchen.blogspot.com )

JC 5 pts

The kids at my son's middle school seem to be overwhelmingly for Obama (I'm thinking, though, that most of their parents are too).  I don't have a problem with targeting children; they're going to be voting in a few years.  I see nothing wrong with getting them excited and involved in politics as opposed to apathetic and uninvolved.

We talk about politics a lot in our home, so naturally our son has been involved in the conversations.  (And there's been a lot to talk about during this election.)

http://www.storyrhyme.com/jcsblog

Yvette Perry 5 pts

have been fascinated by Sen Obama for several reasons. First, they love the fact that he has children their age. In fact, when we went to see him at a rally they were disappointed that the children did not appear on stage with him.

Second, they seem to be at an age where they notice when, in their environment, there are depictions of other African American men, women, kids, and families who look like themselves and the people in their family. By a similar token, during the primaries they were equally excited about Sen. Clinton's candidacy and seeing a woman--or "girl" as they'd call her despite my attempts at correction--running for president.

Finally, theyhave picked up on my own excitement about this candidate and enjoy sharing it--similar to how we share a cross-generational interest in Harry Potter books. With this point, it is important to note the direction of influence: their interest was sparked largely as a result of mine--not the other way around. So I am not sure about this argument that Obama's efforts with children are meant to use them to get to their parents.

That being said, I think it is a fair question to look at this as an instance of marketing. I think the "brand" that is being marketed may be the Democratic brand, perhaps, or maybe even just the idea of civic responsibility. I do not think that is necessarily a bad idea, but it is something that is worth keeping tabs on, no matter what candidate is doing it.

BTW, many of you with children may have seen the Time-Kids magazine that went home from school with youngsers in participating schools. The 9/12 issue featured Sen McCain on the cover (http://www.timeforkids.com/TFK/teachers/ns/0,27955,080912,00.html) and the 9/5 issue featured Sen Obama (http://www.timeforkids.com/TFK/teachers/ns/0,27955,080905,00.html). I thought both issues were rather subpar, content-wise. In their effort to be bi-partisan, they largely featured stories that lacked any relevance or substance. For example, one feature in the GOP issue ranked Sen McCain in a list of the oldest presidents, while the corresponding feature in the Dem issue ranked Sen Obama in a list of the tallest. Yes, this is "age appropriate," but I am not sure what else it accomplished. 

Six Impossible Things Before Breakfast ( http://blog.lib.umn.edu/perry032/impossible/ )

shaunna 5 pts

It may be that kids relate more to the candidate with kids their age, as well as not feeling kinship to a white-haired candidate.

I think younger kids rely on visuals. The photos/pictures they see matter more than principles espoused. The only other factor would be the influence at home.

-Shaunna

http://shaunna.typepad.com

fortyfide 5 pts

I agree with your comments.  Obama is just showing that he knows that kids use the internet to find out more about things, including things they see on TV. I remember my daughter going around the house chanting "to find out more, visit PBS.com" when she was three!  Kids are curious little sponges, and Obama is feeding that curiosity the way it is done in the '00s.  As you said, parents should monitor what kids do on the web.   Interestingly, I think that the website is helpful for older kids who may have homework assignments to find out the candidates' positions.  My daughter watched the Nick episode on Kids Pick the President and eagerly awaited the results.  I had a great conversation with her about what each man's platform was from what she learned. 

http://fortyfide.blogspot.com

Giyen 5 pts

Kids often play an important role in the election process of an immigrant family.  A recent show on NPR chronicled how children of non-native english speakers were assisting their parents in the voting process.  These kids were helping their parents to flesh out what the current issues are by finding articles on the internet in the parent's native languages, helping them to register to vote and showing them translated youtube videos of the debates, etc.

As I recall the 16 year old Chinese son featured in the show was pro-Obama and anti-McCain because McCain does not relate to his generation at all (he referenced that McCain doesn't use computer and that bothers him).  His Father said that he was pro-McCain until his son started educating him on where each candidate stood on the issues.  From my own personal experience as a 1st generation Korean American, my father would have never even registered to vote had I not made him.

I think it is smart for the Obama camp to engage kids.  Hey, in 4 years many of these kids will be old enough to vote.  : )

Giyen

Bacon Is My Enemy ( http://www.baconismyenemy.com )

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