Klout is losing Clout With Many Influencers

BlogHer Original Post

There's a backlash against Klout. Scalzi recently wrote about DeKloutifying, in which he explained why he quit Klout. He immediately received a multitude of comments praising his decision and detailing complaints about Klout.

Image Credit: Benzado

On Google+, Lynette Young did a similar thing. She explained why she quit Klout, saying,

I no longer feel dirty and hypocritical.

Her post received a similar barrage of +1s and favorable comments. One, from Meryl K Evans said,

It looks like Klout is losing clout with a lot of folks. Martin said it — it feels like a competition. It also feels like it's stressful for many of us and leading us to change how we interact instead of just being ourselves.

Meryl also tweeted about the post by Lynette Young. I was alerted to the tweet by @kmdk, because an article posted at BlogHer a few days earlier talked about potential employers asking for Klout scores. The idea that employers would ask for Klout scores throws off a lot of warning flags and ignited quite a conversation on Twitter.

Those of us listed in that tweet had a lengthy conversation about Klout – its inaccuracies, its requirement for constant tweeting, and its lack of true meaningfulness – the conclusion of which was summed up nicely by @mollydotcom

Anyone using Klout as a means to measure self worth is causing themselves grievous harm and must stop! @vdebolt @kmdk @iheni @merylkevansFri Nov 11 20:46:56 via web

One of the issues with Klout is that it demands constant social engagement or your score falls, even on weekends. Jenna Hatfield wrote Dear @Klout, Here's What I was Doing this Weekend. She describes an important weekend, but Klout deemed it inadequate. She responded,

So, Klout, you’ll just have to excuse me for not making time to, as your note says, “share more content and engage with my network.”

On BlogHer, Chole wrote My Family is Killing My Klout Score with a similar observation about the realities of life vs. Klout scores.

I have Klout in WHAT?

Beelebeandog wrote An Open Letter to Klout which brought up another oft-cited issue with Klout. It's inaccurate. She compared her long-lasting @bellebeandog score with her brand new account in her real name Liz Jostes,

My barely-used-barely-connected-and-zero-engagement @LizJostes Klout score is higher by 1 point.

Not only does this not make sense, but to me it’s the final nail in the casket of Klout’s kredibility.

Everyone seems to have a story about the ridiculousness of Klout scores. For instance, I'm suppose to have Klout on the topic Virginia. I presume that means the state of Virginia and not the me Virginia. I have a lot of knowledge about myself, but absolutely none about the state.

Grace Hwang Lynch, BlogHer's editor for race and ethnicity reported,

Klout tells me @BlogHerCultures is an expert on White People.

Yeah, it must be all those articles @BlogHerCultures mentions about Muslim Americans and Chinese Americans. Or, it might have been that one about the Muslim cabbie and the Jewish bagel bakers.

Renee Blodgett talked about REAL Klout influence and asked,

Wouldn’t it also be more interesting if tools like this took into consideration a person’s offline influence as well as other things they may have done, such as a bestselling book or created a program that made an African village sustain itself?

Renee actually had a chance to visit with the founder of Klout. It didn't give her an improved perspective on Klout's performance so far.


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