Klout's +K: What Is It and How Does It Work?


It is no secret to anybody that I have a huge crush on Klout. I tweet about it, I understand the basics of it, and I help promote it. I don't know why, but I was drawn to it and have so much fun with it that I want everybody else to like it too!


I have already told you about what Klout is and how you can find out your score. I also told you all about Klout Perks and how you can get free stuff (I've gotten wine and gift cards!) simply by spending waaaayyy too much time on Twitter (my first love).

And then it started happening: people started looking at me for answers to their Klout questions! And people started telling other people to ask me about their Klout questions! I was ecstatic and so excited to be able to help people understand Klout! Until Klout introduced "+K". Because guess what? I didn't get it. I didn't understand what it was all about, why it would be important, if it affected my Klout score, or what the big deal about it was.

description of klout +k

Now here's the lowdown on Klout's +K that you probably see tweeted throughout the day. You might see a tweet saying "I just gave @xxxx a +K about (whatever) on @klout" and then a link to the +K. It would look like this:

(From @AKludgyMom): I just gave @mommyofamonster +K about klout on @klout http://t.co/uZPBXUN

Super cool, but what does it mean is exactly?

Another thing that so many of us don't understand is how Klout decides what we are influential about. I was influential about "Minnesota Twins" and "Disease", though I never blog or tweet about either thing! I wasn't even sure that the Minnesota Twins were a baseball team! So I went to the source.

So many of you had questions that I couldn't answer with 100% certainty. I reached out to @meganberry (Klout's Marketing Manager), who had read and promoted my post about Klout Perks. I asked if she would be willing to answer some questions for me, and she said yes!

So here are your questions, and Megan's answers.

@angiekinghorn: Would love 2 know the point of K+, and how that relates to Klout Perks.

Megan's answer:It allows users to vouch for their peers' influence in topics. For example, if my friend gave me great marketing advice I might want to give them +K on marketing. Klout Perks often do rely on topical expertise so as we move forward +K will be one of the factors we use to judge topical expertise.

@shellthings: Does it change our Klout score?

Megan's answer: It currently does not change your Klout score, but our team of scientists are looking at the data we get from it to determine if we should add it in (and how) in the future.

@mommyneedsvaca: I just signed up for Klout. When will I get topics that I'm influential about so others can give me +K? How is what you are influential about it calculated?

Megan's answer: It depends on your level of activity. We look at tweets that receive engagement for topics (i.e. get RTs or @messages) so some will get topics sooner than others.

@Mrs4444: How is what you are influential about calculated? Is it by certain words, hashtags, etc.?

Megan's answer: We perform semantic analysis on the tweets that get you the most engagement and then assign the tweet back to a higher-level topic. If you see a topic that doesn't seem right you can remove it and our topical analysis will get smarter.

So there you go! I probably became influential about "Minnesota Twins" because I blog about "twins"!

Now another question I've been getting a lot on Twitter is "How do I give somebody a +K?" It's really easy!

1. Go to Klout.com and log in (or create an account and then log in).

2. Type in the Twitter name of the person you would like to give a +K to (example: If you wanted to give Megan Berry one, you would type her Twitter name "MeganBerry" into the "Enter a Twitter User Name" field at the top right of the screen.

3. Once you see the person's profile that you want to give a +K to, you will see a section towards the top right that says "Influential About"...click "see all" and you will see all of the topics that Klout says that they have some influence about.

4. Once there, you will see to the left of each topic a "Give +K" button. Click on that and you just gave your favorite tweeter a +K! You can also tweet or share on Facebook that you think they have influence about particular topic in the box that pops up after you give the +K.

*You can give up to 5 +K's a day, and you can give them all to one person on various topics or spread the love around and give them to 5 different people. You DO NOT have to give +K's away everyday, and whether you do or do not give them out, it will not affect your own Klout score.

Thank you again Megan (and Klout!) for your awesomeness and for taking the time to answer these questions...it really helps the entire subject of +K make WAY more sense!

For more information, visit Klout's introduction to +K page, or if you have any questions about Klout or how it works, feel free to leave them in the comments section and I will get you an answer!

Natalie writes at Mommy of a Monster and Twins about her day-to-day life and the chaos that comes with raising a 3 year old and 1 year old twins.


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