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Principal of Galvanized Strategies. Erica Holloway is an award-winning former journalist and public and media relations expert with broad experience i...
 
 
 
 

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What Happened at Komen: Weak Leadership Makes A Weak Retreat

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Apparently bowing to lefty pressure, the Susan G. Komen for the Cure foundation leadership today led a cowardly retreat in a statement amending its decision to "cut off hundreds of thousands of dollars in grants, mainly for breast exams" to Planned Parenthood, which was reported by the Associated Press Tuesday.

A lot of hubub erupted over only roughly $600,000.

According to the organization, in the last five years, grants from Susan G. Komen directly supported 170,000 screenings, comprising about 4 percent of the total exams performed at Planned Parenthood health centers nationwide.

Small potatoes.

Especially when you consider the women's health services giant gets $330 million annually from the federal government for preventative-health services, including contraception and cancer screenings.

Planned Parenthood is strictly forbidden to use federal dollars for abortions.

Not only did Komen's initial decision make Planned Parenthood look like a victim, the crisis served to remind the public that the non-profit actually does take donations and saw an uptick in support.

Good. People should support causes they believe in.

So, why make a mountain out of a $600,000 molehill?

Initial spin of not supporting organizations currently under investigation sounded like weak sauce from the start, especially when Komen admitted none of its other beneficiaries had been cut off, including Penn State.

Since the relationship formed in 2005, public funding by Komen of Planned Parenthood breast screenings has been a well-known thorn in the side of conservatives and its donors. It's the reason I've never supported Komen.

Nancy Brinker Susan G Komen
Nancy Brinker, Chairwoman, Susan G. Komen for the Cure. (Image: © The Palm Beach Post/ZUMA Press)

Insiders told the Atlantic that the new policy was created specifically to defund Planned Parenthood of the one screening it preaches endlessly as a way to eradicate breast cancer.

If these claims were true -- why the need for trickery? The pro-life philosophical dots connect easily throughout Komen's organization.

Nancy Brinker, founder and CEO of the Komen Foundation, served as a political appointee of the George W. Bush Administration, and the new Vice President Karen Handel, who wrote in her campaign blog when running for governor of Georgia that she "do[es] not support the mission of Planned Parenthood."

So with influential conservatives in powerful positions, would Komen opposing Planned Parenthood really surprise many?

Probably not.

Doesn't bother me. It's their organization; support or don't support whomever and whatever you want. Does Catholic Charities apologize for its religion-based policies?

What doesn't ring true is the about-face on donors over this issue twice in a week. Who is Komen now?

According to this Atlantic story, much inside pressure led to the decision: "As we looked at the ramifications of ceasing all funding, we felt it would be worse from a practical standpoint, from a public-relations standpoint, and from a mission standpoint. The mission standpoint is, 'How could we abandon our commitment to the screening work done by Planned Parenthood?'"

Since abortions are an ever-hot topic, Komen couldn't just dip a toe; they could either tell the pushy politicos to pound sand by standing firm with Planned Parenthood or boldly take a decisive position to part ways based on deep convictions letting the chips fall where they may with supporters.

The final decision fell somewhere between leading me to think their hearts weren't in it as much as their backbones simply caved.

Then, they caved in the opposite direction, at least outwardly. The Washington Post questioned whether the release really was a reversal after talking to a Komen board member this morning:

I asked Komen board member John Raffaelli to respond to those who are now saying that the announcement doesn't necessarily constitute a reversal until Planned Parenthood actually sees more funding. He insisted it would be unfair to expect the group to commit to future grants.

"It would be highly unfair to ask us to commit to any organization that doesn't go through a grant process that shows that the money we raise is used to carry out our mission," Raffaelli told me.

"We're a humaniatrian organization. We have a mission. Tell me you can help carry out our mission and we will sit down at the table."

Pushed on whether this means the new announcement wasn't really a reversal, Raffaelli pushed back, arguing that Komen, in response to all the criticism, had removed politics from the grant-making process. “Is it really unclear that we're changing the policy to address criticism?” he said.

Whether or not today’s change can be considered a reversal, it can definitely be considered a capitulation.

It didn't have to work out this

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robotheart 15 pts

My feelings on this are that while, yes, some people within the Komen Foundation are pro-life (like Karen Handel), many of them aren't (like Mollie Williams.) The same goes for many of the organizations supporters and donors. The Komen Foundation is not a pro-life organization, being anti-abortion is not one of its core values, and the only thing that unites the organization and its supporters is fighting breast cancer. Frankly, the Komen Foundation should have just ignored the political pressure to make abortion a big issue to begin with and continued focusing on their ONLY shared cause: beating breast cancer and supporting survivors.

mrsL 5 pts

Komen has stepped in it. They ticked off the PP supporters, and just as pro-lifers were rallying to embrace them, they do an about face.

Frankly , if it's a "race to the cure" then shouldn't all their money just be going to research?

@erica_holloway 6 pts

mrsL Curious moves all around. I also don't quite understand the movements of the money to various efforts besides research or preventative services. I suspect it'll cause a lot of soul searching as they decide how best to move forward on resurrecting their image.

emshetler 5 pts

This strikes me as a case of not knowing your audience or properly thinking through the snowball PR implications of what looked like a relatively small move. This is why more community/donor relations people should have more seats at the table during the decision-making process, and why crisis communications people have so much work these days.

@erica_holloway 6 pts

emshetler Completely agree! They needed your voice of reason at the table E.

nellewrites 69 pts

Komen for the Cure incurred what I believe to be irreparable damage through its action. No matter the spin subsequent to defunding Planned Parenthood, there would be questions and dissatisfaction. If they unabashedly declared themselves a pro-life charitable entity, the condemnation would still exist.

Breast cancer knows nothing of the pro-choice, pro-life dichotomy, it's an equal opportunity disease. For a fund-raising entity, maintaining a low profile on this issue was in the best interest of serving their mission. Anything that smacked of taking a pro life side was going to alienate the 60% plus percent of us who support choice in some form.

For those who don't know, I volunteer for PP. No doubt exists where my sympathy lies here, nor with where I stand on Choice.

Still, over the last three days, I've engorged on stories about Komen, from it's abysmal rate on monies actually flowing to research, to its wily approach to writing a tailored rule to sink funding for PP, to the KFC thing to handgun nonsense to an apparent behind the scenes political agenda designed to perpetuate its machine and influence.

Now, its base is pro-life. Choicers went another way, and likely will never go back to donating to Komen. I'm not certain they placated dissatisfied affiliates today with their tepid reversal. We fucked up would have been a better reverse message, not one where they saw numbers outflowing from it to the inflow to PP.

This amounts to 'corporacide', self-destruction of self, a subject I know a bit about. Terry O'Neill, President of NOW, stated last night she believed Komen for the Cure would either be gone within five years, or be 10-25% of what it once was, in terms of revenue. I agree with the assessment.

More than anything, more than the PP decision, a whole lot of us ignorati out here got a look under the KftC hood, and didn't like what we saw.

@erica_holloway 6 pts

nellewrites Thanks for your thoughts. Don't think Komen will go away, they do good work. But they learned a lesson the hard way needlessly. A brand can recover, but transparency and strong leadership is key. It'll take more than running a series of BP-type ads.

nellewrites 69 pts

@erica_holloway You are more optimistic than I am, particularly in light of this: http://www.care2.com/causes/susan-g-komen-foundati... hope they turn it around, but to do so appears to require quite an excising of decision makers in favour of those more pragmatic.

Conversation from Twitter

erica_holloway
erica_holloway

faryl Thanks for sharing!

dougporter506
dougporter506

erica_holloway blogher so being pro-choice defines whether one's lefty or not... really?

erica_holloway
erica_holloway

dougporter506 blogher And?

lucasoconnor
lucasoconnor

erica_holloway You're really comfortable making breast cancer prevention a left/right political issue? Since it worked for Komen?

erica_holloway
erica_holloway

lucasoconnor Is what it is.

fox_laura
fox_laura

erica_holloway Great blogher post, Erica. I say personal options aside, there's no denying Komen is the biggest loser