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Elizabeth Kate Switaj graduated from the now-defunct New College of California Poetics MFA program in 2004. She is the author of Magdalene &...
 
 
 
 

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Do You Like Pop Absurdity? Lady Gaga, Beyonce and The "Telephone" Video

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Lady Gaga is an artist of the pop absurd. In other words, she works with and creates absurdity designed to be consumed by a mass audience. Unlike the works of a more avant-garde artist of the absurd, her work does not demand a new way of understanding, but rather may be interpreted by the tools the audience already possesses.

One of the blatant absurdities of the video "Telephone" is that, as Dodai at Jezebel complains:

The video doesn't go with the song. The song is about being getting phone calls when you're out clubbing and not wanting to have a conversation on the dance floor. Where does a high-fashion women's prison come in?

To me, the absurdity of that mismatch is part of the point: incredible frivolity combined with serious issues. People go to clubs and complain about reception while prisoners cannot get a proper phone connection and are strip-searched for no other reason than the guards' prurient interests all the time. Outside of a Lady Gaga video, however, it usually isn't the same people who have a dance party and are abused in prison (at least not simultaneously), nor do the dance parties (which occur at the same time as mass murder) usually happen at the crime scene.

By collapsing the distance between these events, "Telephone" points to the absurdity of a world in which people dance even though they are aware that other people are suffering, an awareness intensified by the very medium for which "Telephone" was created. Sady at Feministe has pointed out that the video has to have been developed with Internet distribution in mind:

You seriously cannot show this video on television! It was not designed to be shown on television, ever! It is ten minutes long, and it has more dialogue than music, and it has the “fuck” word and naked breasts and vaginas and girl-on-girl action and basically everybody gets murdered. At no point did anyone making this video think, “I’m still pretty sure we could get this on television, though.” No. It was made to be on the Internet. And you can tell because this affects the form itself, like the actual decisions of how to shoot and edit the damn thing. You can tell this video was meant to be turned into nine million animated GIFs, for example, because there are several parts of it that are shot to look like animated GIFs.

So "Telephone" points to the absurdities of postmodern life, but does it cross into social commentary? Because of the limits of the pop absurd, the answer to this question depends on the audience: what awareness they bring of certain issues to the video to begin with and how they feel about Lady Gaga (and possibly pop music in general). At the diner, when Gaga and crew started dancing around in American flag apparel, I couldn't help but think of the "collateral damage" of the War on Terror. Gaga and Beyoncé poison a whole diner full of people (and a dog, which as Harq at Only Words to Play With points out, has the potential to be particularly shocking) in order to kill Beyoncé's asshole boyfriend. But you're not going to get that connection unless you were already horrified by the term "collateral damage," and the deaths are so aestheticized and the poison presented in such an ironic product-placement style, that it is hard to be upset by the killings (which is why the video gets away with showing the dead dog).

Going back to the prison, one could interpret the stripping of Lady Gaga by the prison guards as emblematic of how invasive cissexism can be. Her clothes are torn off, apparently in order to check her parts, since one of the guards comments, "I told you she didn't have a dick." But once again, unless you are already aware of the issue, nothing demands that you read the scene

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jeffunderwood 5 pts

Well said! That's exactly the inspiration she gives to me as a video producer. When I look around me at the world of corporate video, it's clear that the uninspired will do the obvious while the artists take things to another level and create something ironic and unexpected. Speaking of "wearing a shade of Lady Gaga" and "sing our own tune", here's a video where I did exactly that.

jeffunderwood 5 pts

Thank you for giving so much thought and depth to a video that I had only given credit as a viral pop sensation. It's so refreshing when people are able to appreciate a person's art in the present (as opposed to when the artist is dead or retired). After reading your post, I'm even more inspired to "walk the line where Lady Gaga lives". You might enjoy my blog post on how Lady Gaga is the expert chef when it comes to cooking up a viral video.
http://betterinternetvideo.com/all-posts/lady-gaga...

anglocelta 5 pts

She's definitely a provocateur and I appreciate that; I don't feel she has pretensions about her work being "beyond" the pop/mass/commercial realm, and for that reason it works for me.   She translates some of the "shock 'em" motifs that 21st century high art (Damien Hirst et al) has explored and presents the concepts to a wider audience, much like she wears McQueen - who himself struggled with when to be haute and when to be popular and ultimately seemed to be deeply torn over it - in an accessible, anti-fashion-snob way.  That's how I see it, anyway.  She knows how to put out a very jamming dance tune and that tells me that at heart she wants her work to be enjoyed, not regarded as so avant-garde that only a handful of in-the-know types "get it."  That's the high/low culture mix, which is becoming a growing movement, I believe; it's what our world is today and artists who can reflect it with integrity AND energy are the ones scoring the wins.  As for the "Telephone" video - I enjoy it, it's like the old-school long-play story videos of the 80s that a lot of us really loved and watched over and over again.  The aggressive edge to this is attention-getting, not entirely groundbreaking - I remember being surprised, twenty-plus years ago, at the aggressive, violent edge to Michael Jackson's  long-version "Smooth Criminal" video - but worth noting as a feminist statement.  The "poison story" is one I have already seen, complete with a dead dog, in a wildly popular South Korean girl-group video, "Abracadabra," released in summer 2009, so I see it in "Telephone" as a little wink-nod to those pop junkies among us who keep running mental notes about such things!

SweetWICK 5 pts

I'm 28, run a successful business, and have aspirations of being a writer.  Yet, I'm enthralled by Lady Gaga.  I think she's fabulous.  Why?  She's different.  She doesn't care what others think.  She has a brilliant mind.  This video may not match the song, but guess what?  People are watching it, and here we are discussing it.  She got the job done.

www.ineedacanoe.blogspot.com ( http://www.ineedacanoe.blogspot.com )

~*~Eneida~*~

ddicorcia 5 pts

It's official.I am getting old. Why you say? I don't get Lady GaGA! I don't understand her music nor the fan fare around her. She is not Madonna! It could be just my age showing. I need to go now and listen to my Sinatra records. 

www.thejerseyshort.com ( http://www.thejerseyshort.com )

Jordan Rocks 5 pts

The genius of Lady Gaga is that she is able to be a singing,dancing contradiction without looking like a hypocrite. She walks the line between embracing pop culture while poking fun at it at the same time. And she does it with just enough talent and style to be taken seriously. Or not. Either way she makes the audience think, even if they aren't sure what they are thinking about.

Superalzy 5 pts

This is spectacularly observed commentary on the video. This was the first time I watched all 9 and a half minutes of it and all I could think about was how blatantly she and the director ripped off pretty much every Quentin Tarantino movie with a little bit of Thelma & Louise at the end. Perhaps I didn't find it shocking because i've seen it all before. 

http://superalzy.com

http://alisonheller.wordpress.com

Erin White 5 pts

Honestly, I don't beleive we're meant to take GaGa so seriously.  She does not actually need all the trappings of popabsurdity.  She's actually talented and that's where her real substance lies - in the songs she generates.  Everything else is fluff and schtick.

Erin

My Mobile Adventures *~*~* ( http://MyMobileAdventures.com ) - Mobile/photo blog | @BellTinkR ( http://twitter.com/BellTinkR )

The Single Rider ( http://TheSingleRider.com ) - The fine line between "alone" and "free" | @TheSingleRider ( http://twitter.com/TheSingleRider )

GBO 5 pts

Lady Gaga defies the norm, takes risks, dares to be different and elevates the art of self-expression. And that, quite frankly, should empower us to sing our own tune, dance to the beat of our own drum and wear a shade of Lady Gaga’s “I’m a Star” to conquer any planet we so choose to orbit. www.sistersofthegloss.blogspot.com ( http://www.sistersofthegloss.blogspot.com )