Latinas in Social Media: Are we out there? Let's start the conversación!

Latinas are one of the fastest growing segment of bloggers. In this session, you can understand who we are, why we blog, where we are coming from and where we're going.

Latinas promote themselves in English, Spanish, and Spanglish. Our content includes politics, parenting, health, food, technology, social media, and more.  We are a group that consists of white, black, mulatas, mestizas, and brown women. However, we are also professionals working outside and in the home, entrepreneurs, moms, and spouses. Some of us have been blogging for years, some are new to social media, but we are all strong in the field. It's time to break the stereotypes to dismiss the multicultural divide and reveal the common denominators amongst our diverse group.

Our session will focus on Latinas as a group and how we are using social media to develop relationships and promote our businesses with a distinct flavor. Each of the panel speakers has effectively used social media to promote either her blog, home business, or herself as a brand.

Come learn how to reach Latinas through social media and understand the power that we possess as a community.

For some background research on Latinos and technology, see the 2010 Hispanic Cyberstudy: Marketing to the web’s most rapidly growing population (http://www.advertising.aol.com/sites/default/files/HispanicCyberStudy-2010.pdf) and the Latinos in Social Media (LatISM) organization (http://latism.org).

Proposed Speakers:

Dr. Daisy Sutherland is the Founder and CEO of Dr. Mommy, LLC as well a doctor by profession, devoted wife and mom to 5 children.  Dr. Sutherland is popularized as 'Dr. Mommy' an expert in health, parenting and business development where her mission continues to be: Helping YOU to help your family.  For more information about Dr. Sutherland visit: http://drmommyhelpsmoms.com

Melanie Edwards is a ModernMami™. As a Latina working mother, she provides an honest depiction of the everyday humor and drama in the life of today’s wife, mother and woman from a Latina perspective. She often blogs about the special concerns working mothers have in attempting to achieve a work-life balance. Melanie has been married nearly seven years and has a 4-year-old daughter. Learn more about Melanie at ModernMami.com and find her on twitter as @modernmami.

Monica Vila is the Founder and Chief Technology Mom of The Online Mom Network. Monica's career spans two decades of 3-dimensional consumer marketing that has allowed hundreds of clients to create strong brand connections with key demographics. For the last 15 years she has focused on consumer technology and is passionate about creating tech savvy communities - empowering families to make good decisions about their use of technology. Monica is currently PTA President at her 9 year-old daughter Samantha's school and is an active advocate of parents embracing technology by understanding both its benefits and risks.

Jeannette Kaplun is the co-founder and Chief Content Officer of Todobebé, Inc (www.todobebe.com), a multimedia company that informs and entertains Spanish speaking parents and parents to be leveraging online, social and broadcast media since 1999. She also hosts the weekly TV show Viva la Familia (airs on Univision and 7 other countries), Todobebé’s radio vignettes and is the author of “Todobebé: Todo lo que quieres saber para el primer año de tu bebé”. A former TV news reporter and host for the Discovery Channel Latin America, she is completely bilingual and is the proud mom of 2 children.

Silvia is a former Human Resources executive and Latina mom living in California’s Central Valley, with her husband of 7 years and 2 sons. In an effort to express herself as a wife, mother, and multi-faceted Latina woman, she began blogging at mamalatinatips.com, a bilingual blog with a variety of topics for Latina moms.

Lexi is a Latina working mom of two girls, living in Beachtown, California. She longs for the day she can live free of the 9-5 grind. In the meantime, you can find her blogging at laprimerablog.com and on twitter as @laprimera.

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