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A week ago yesterday I published an article about the explosion of the Latina blogger, but with the results of LATISM’s (Latinos in Social Media) survey of the bloguera, it only confirms what we’ve all been witnessing online: we are women, we are wired, we’re blogging, we’re influencing and it seems to be contagious.
Supported by Survey Monkey, “The LATISM Bloguera Survey” questioned 939 respondents in the United States and Latin America.
Here are some of the Key Findings:
- Young: The largest group of respondents is between 30 and 39
- Mothers: 83% has between 2 and 4 kids
- Heads of household: 70% is either single, divorced or separated
- Yearly Earnings: Of the respondents, 46.5% reports earnings of $80,000 – 89,000 a year, closely followed by 44% who earn $30,000 to $39,000 a year. Less than 3% reported earnings of $100,000 or more
- Committed: 75% blog two or more times a week
- 77% have invested in their own domain
- 98% plus are active in social media
- A surprising 72% blog primarily in English
- 62.7% blog about Parenting, followed closely by Latino issues [54.4%]. Other popular topics included Heritage/Culture, Cooking/Recipes, Beauty/Fashion, Art, Technology and politics
- While 37% of Latinas blog mostly about their ethnicity, most of them seldom or ever focus on this factor
- Most feel being a Latina has helped them find sponsorships and readers and readers, but in general feel they get less opportunities compared to non-Latinas
- Mobile Usage:
- 81% use their cell phones to tweet
- 90% use their cellphones for FaceBook
- 93% use apps
“These blogueras are a reflection of the way Latinos and Latinas are coloring the world we live in, said Ana Roca-Castro, Chair and Founder of Latinos in Social Media [LATISM]. Through blogging, they have planted themselves right at the epicenter of merging worlds: between tradition and modernity, between off-line and on-line, between English and Spanish, between American and Latino cultures.”
Wired Latinas are breaking the mold, inspiring a movement and completely taking control of the world wide web by their creations, writings, opinions, advice, recipes, ideas, art, interpretations, photos and the list goes on and on . . . all packed tightly in something we all know as a blog.
You can access the full report here: Bloguera Survey 2010
