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Lessons from Jonathan's Card

August 20, 2011 12:23 pm by Virginia DeBolt in Tech
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Spydergrrl watched the progress of Jonathan Stark's experiments in paying it forward with his Starbuck's card from the very beginning. Now that the experiment has ended, she discusses what lessons can be learned. She writes,

It was a beautiful thing: about $9000 was loaded and spent on the card in a matter of days, all starting with one $100 donation by Jonathan. Hundreds of people got or gave coffees. There was tons of chatter about it online and all was good.

Read the full post: Social Media Lessons From Jonathan's Card: The 6 Things He Did Right

cup of coffee beans

Credit Image: © Patrick Pleul/DPA/ZUMAPRESS.com

Read more from Social Media Lessons From Jonathan's Card: The 6 Things He Did Right at Spydergrrl

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Sharon Emery
Sharon Emery

The only thing that makes me twitch a little bit about the experiment is the amount of profit that went directly into Starbucks' pocket because of it. I don't dislike Starbucks, but I'd rather see all of those dollars go to a more charitable cause than Rich White Corporate American Man.