Lessons Learned from Starting a Second Blog
By thosegraces on March 07, 2012
Featured Member Post
Some things just fail.
That’s what most people don’t share. I failed at maintaining a second blog, Beauty Shy, which now forwards to Those Graces. Beauty Shy was supposed to be a place to share my everyday musings about makeup to help others feel more comfortable with makeup. I came to a realization: I wasn’t a beauty blogger. I am a blogger who shares about my life, which happens to include an unnatural love of eyeshadow palettes and blush.
I wanted to share the lessons I learned from starting a second blog.
- Reading a genre of blog does not mean I like writing about that genre. I love beauty blogs. I love looking at swatches and reading reviews. However, I did not like maintaining a blog on products. Taking photos of swatches is hard. No one tells you the right lighting is or the perfect f-stop to take a photo of a tiny patch of lipstick on the back of the hand. There’s no manual for this. Doing it right takes a lot of time.
- Unless I’m spending five hours a day blogging, the quality of one blog will suffer. It’s very hard to do two blogs well at the same time. I was frustrated I didn’t have enough time to dedicate to both blogs, and at times, I even forgot that I had a second blog. I spend hours on my layouts to make everything just so. This level of detail was hard to put into both blogs.
- When starting a second blog, post for a month without telling anyone. I put months into thinking about starting a second blog. However, this did not foreshadow the amount of time it would take to maintain two blogs. When thinking about starting a second blog, do it without the fanfare for at least a month. If it can’t be maintained for a month, then let the idea drop.
- Just because I failed doesn’t mean I have to give up. Sure, I didn’t have enough momentum to maintain a whole blog on beauty and makeup. However, I don’t plan on giving up on writing about these topics. Instead of feeling like a failure, I’ll recoup and move forward.
That being said, I will be reincorporating product reviews, tutorials and informational articles on makeup back into thisblog. I also plan on making more YouTube videos focusing on beauty. I still love makeup, but what I learned was I didn’t love makeup enough to warrant a second well-written blog.
Photo Credit: Blog XXL via Shutterstock.
More Like This
Recent Posts by thosegraces
Most Popular on BlogHer
Sparkling ICE is a bold flavored sparkling water that truly delivers on taste and contains just the right amount of fizz. Read our bloggers' posts and get more details on how you can enter the Flavor Face Off plus find out more about the delicious flavors that Sparkling ICE has to offer. Read more