Lila King

Product and Digital Partnerships, HLN

Lila King leads partnerships and digital product efforts at HLN, a network newly aimed at becoming the TV home of the social media generation.

She is a longtime CNNer who got her start as a webmaster in 2001, hand-writing HTML at the speed of breaking news. In 2006 she launched iReport, the network’s citizen and participatory journalism initiative (and still the gold standard for participatory storytelling inside a traditional news organization). Starting in 2011, King led the social media efforts at CNN, overseeing the network’s social media strategy, publishing, audience development and partnership efforts.

She joined HLN in 2014.