Link Building: Taking SEO to the Next Level

You've got your SEO all set on your site and you're keeping up with the trends in your business. But now what? You're not ranking for the keywords that you want most and you don't want to keep changing your keywords or your SEO. They need time to really gain some traction. What can you do in the meantime?

Answer: Link building

In this session, you'll learn how to find who is already linking to you and how those links play into your rankings. You'll also learn how to optimize existing links to gain better rankings and more online exposure as well as gaining new links.

Other topics covered:

* How links play into rankings and PageRank

* Tools to analyze links

* Content that generates links naturally

* Proactive ways to acquire new links

* How to retain your links when you switch domains

* Analytics to watch as a result of your link building efforts

* What are "good" links and what links should you avoid?

About Angela Moore

Angela Moore is a professional link development specialist. She has
been working in SEO and Link Development since 2007 and she is now the
director of the link development department at Intrapromote. While
working at a large interactive marketing agency, Angela created a
holistic and versatile approach to link development as well as a
specialized teams to execute customized strategies for a variety of
clients in CP&R, Financial Services, and Hospitality, among others. In addition to Angela’s client-focused link development efforts, she is also a moderator in the Search Engine Watch
Link Building Forum. By organizing joint efforts with content, PR,
creative and development, and social media teams, Angela has been able
to demonstrate how link development works across a variety of channels
in ethical manners.

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