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The social network thing is still something I'm trying to wrap my brain around. Maybe I'm not alone. While millions of people spend hours a day in these virtual "communities," I wonder if any of us can have the perspective to really grok what's happening ... to us, to our culture, to our media, to our lives. Time marches on, and what today looks like tomorrow is something about which we can only guess.
Of the various social networks out there, Facebook, LinkedIn and MySpace seem to be the giants. Others try to horn in, but so far are not making much headway. Sometimes for good reason. Facebook has become so ubiquitous that even searching for posts on Facebook yields a zillion false hits from sites or feed items with generic "Share on Facebook" links.
LinkedIn seems to just sit there.
Of course, it's not as bad as MySpace, which is so chock full of hideous personal pages it's really the web 2.0 version of Geocities. I signed up for MySpace ages ago, I think. Now that was boring. To date, I will not click on MySpace links for fear of landing on some page with auto-loading stream of who-knows-what-kind-of-music.
On LinkedIn, though -- which of the three is the one on which I've been the most active -- I find it rather hard to do anything, even connect with others. It's really more of a dynamic contacts map than a living, breathing social network. (A "social graph"?) Tish Grier notes that part of what makes LinkedIn what it is is the fact that it's for "adults":
Adults who are building careers in "traditional" or "legacy" (read: conservative-thinking, which is most) businesses have very good reasons for making sure that their privacy is guarded, that maybe some people can't see their photos, and that the photos present the right image.
No pics of drunken frathouse beer-busts nor of doing "body-shots" off your sorority sisters's belly-buttons thankyouverymuch. Those won't help you land a job in investment banking....
LinkedIn isn't about mating-and-dating or make-new-friends-but-keep-the-old or of our profs finding better ways to connect with us outside of class--it's about business and networking for business. It's about finding jobs.
Well, maybe it's also about building reputations, at least a little?
I wonder though: do our young men at Facebook really know all that much about that kind of thing? Or about the life-relationship-friend kind of thing that, in adulthood, has far more shades of gray than it did in college...
When I first joined Facebook, to be honest I was kind of bored with it. Maybe I'm just not the online schmoozing kind of demographic they're targeting. I don't care so much about the past -- the world is changing fast, baby! I want to know what people are doing now! What they're planning to do tomorrow! (And since I'm not in school, the Facebook paradigm kind of falls flat on that front.)
Tish points to Donna Bogatin's post whose title says so much: Why Does Facebook Make Young Men Swoon? At issue is apparent evangelizing happening to try to help empower Facebook to destroy LinkedIn. Yeah, that crazy.
But even more biting is her post Tuesday on women in these networks.
While updating my LinkedIn profile over the weekend, I was taken aback to see that after posting information on my “experience,” a little executive LinkedIn MAN icon now is part of my profile, NOT a little executive LinkedIn WOMAN!
I checked my own listing.... yep!
It may be a “little” thing, but it is representative of that old boys club notion of the inner executive MALE circle.
Why does LinkedIn “decorate” all of the 14 million plus professional profiles it hosts with executive mascots representing professional men, regardless of the gender of the person the profile represents? It would be simple to use a unisex icon, rather than a definitatively male one.
Or, how about applying a male or female executive icon as gender appropriate to individual profiles. Hey, LinkedIn could really take a stand against the purported executive “glass ceiling” by making its mascot icons universally FEMALE!
Back to Tish: She takes a step back and questions what's going on with Facebook.
...[S]hould we keep all of our online selves on Facebook in the first place? Sure, that may be fine for some of the elites of Silicon Valley, but when I think about it, do they keep all of *themselves* online on Facebook? One of the many things adulthood has taught me















