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Welcome to the liveblog of the BlogHer Food '10 panel "Vocation - New to Food Blogging? How Do You Stand Out In a Crowded Food Blogosphere?"
Here's the description:
In an increasingly competitive space, how do you stand out among food bloggers? We've done panels before featuring long-time food bloggers who have achieved growth and success. This time we'll talk to food bloggers who have shown growth and success in two years or less, despite entering a crowded field. Learn how these food bloggers accomplish their goals by building a strategy, understanding how to drive traffic and building their personal brand. Natanya Anderson, who dishes at 20-month-old recipe site Fete and Feast and resource blog Austin Food Lovers, will moderate a conversation with Marla Meridith, who launched Family Fresh Cooking 18 months ago; Amanda Rettke, who created I Am Baker less than one year ago, Carrie Vitt, author of the two-year-old blog and new cookbook, Deliciously Organic. Despite the changing food blogging landscape, these bloggers show that you can still find a way to stand out and make a name for yourself. And they're willing to share their secret sauce!
Your liveblogger is Sassymonkey. Check back during the panel (10:00am - 11:15am on October 8) for the liveblog!
NA: What I love the most about this group is that we're all very different. We all approach blogging and define success differently. There's no one right way to blog so I hope there's something for everything.
The purpose of the session today is about finding your voice in a crowded blogosphere. I'm going to ask our panelists to introduce herself and tell why she started blogging and what she does to stand out and her their own success point.
CV: I got started because seven years ago I was having 24/7 migraines, I had two small kids and my husband was deployed. After going to doctors I discovered it was from pesticides. I slowly switched to organics and was able to get off medication. I thought that there must be more people out there who were having the same problem. When I moved to Florida my friends found out I was an organic cook and I started giving lessons. It got busy and I decided to just put it all on a blog. Now everyone knows where to find that pancake recipe they kept asking me for. I post recipes using non-processed ingredients - for example, no white flour- but that tastes just as good as you've always had growing up.
NA: You post about a growing need. Can you tell us how that has impacted the blog?
CV: I think that only posting recipes that use unprocessed ingredients makes a difference. I don't think that everyone who reads the blog always uses whole wheat flour. I suggest that people make one change a week. Do it slowly. I try to make it accessible for everyone. If someone changes the way they eat I feel like a success.
AR: I started blogging because I love to eat. I had a mommy blog but I was baking for my children and started a baking blog. People liked reading about cupcakes! I've been doing it about a year. I take pictures of stuff, put it on the blog and hope people look at it. That's my plan.
MM: My blog changed my world. I know it sounds kind of corny. I'm a mom of two kids. I was used to working really hard and then I wasn't working at all. I was very into fitness and healthy eating. I'd pack up a healthy lunch for myself and the kids and head to the gym. People kept asking me what I was eating and then someone asked me if I had thought of starting a blog. I had never heard of a blog before but I researched it and started about a year ago. I jumped into the blog world to share my healthy meal planning strategies. I do high-energy recipes and like to make things look good. I had missed my creative side (after I stopped working) but I wanted to be a full-time mom. Blogging helped me find a full-time career. I focus on sustainable and natural ingredients. I needed to live a life but I was trapped within in my life. Thanks to my blog I've made the best friends. We're a niche of hard-core people. No matter what your goal is it's a
