SOCIAL MEDIA GEEK: Mobile Multimedia

Liveblog

BLOGHER ‘11
SAN DIEGO, CALIFORNIA
AUGUST 6, 2011
SOCIAL MEDIA GEEK, MOBILE MULTIMEDIA MAKIG MEDIA ON THE GO

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>> BETH BLECHERMAN: Hello, everyone my name is Beth Blecherman, and I'm going to introduce my panel in two seconds. You're at the Mobile Multi Media Making Media on the Go, and we want everyone to feel comfortable that any question is go. Feel comfortable asking any question, and we want to make this interactive if we can. We have a lot of techie tidbits that we could talk for hours on at the same time. We're going to try to move fast so we get a lot of time for interaction. My name is Beth Blecherman. And my site, I cover technology for families and I'm on Twitter at Techmama.
>> KRIS CAIN: I'm Kris Cain. I also write for BlogHer occasionally and Momblog Magazine and Kid Grade, and I'm all over the place, and I'm a mobile junky. Beth wants us to show what's usually in our bag or at least talk about it. I have an iPhone 4 which is my work phone, I have an Evo which is in my room charging, I have a my touch 4G which I'm reviewing, I have an iPad 1, and this one is on a Bluetooth keyboard so if you're someone where you don't want to take your laptop you can use that as an option. I also have a travel charger, a flip camera. I want to make sure I have everyone with me. It's better to have too much than not enough.
>> JULIE YAMAMOTO: I'm Julie Yamamoto, and I blog about social media practice for marketers for the agency where I work. CMD agency in Portland, Oregon. And it's just a privilege to be here today and thanks to all of you for coming to the last session time slot in the conference. That's awesome. And I'm going to show what I bring in. I'm going to play the minimalist card here because I've got the iPhone 4 which is my personal phone and my work phone, and I produce audio and video from this and Tweeting of course, tech space content, and then I have the iPad 1 that I bring with me. No camera on this one, so I often rely on a handheld camera. If I'm traveling with a client and I know that I need to produce video, that's a little bit higher quality than what I can produce from a smartphone, I take a Sanyo Xacti with a professional mike Sennheiser mike and a tripod, so that's what I usually travel with.
>> BETH BLECHERMAN: I forget to say what I travel with. I'm heavy loaded. I like to bring a lot of different things to show people, but I actually have a Blackberry Torch that has a nice little keyboard but I wanted to start using Android. I'm looking at Android phones. I haven't been able to decide which one. I like to travel with a tablet, I have the iPad 2 that I'll be passing down to my family when I'm con, and I'm taking a look at the Samsung galaxy tab, the new 10.1, and here's the playbook, Blackberry playbook, for people who are Blackberry fans you can have a full suite of Blackberry. I suggest for multi media people that travel a lot with different types of gadgets here's a really cheap. You get a pencil bag and put the different gadgets in when I travel I have all the gadgets to show people I have them in the pencil bags so they're all organized, and I also believe in real cameras so I have my digital camera and I have a Sony handy cam for video. So there we go. I think we're ready to move on. Here's our information, but we're also happy to give out our cards at the end, and we can go on to the next one. Julie, all up to you.
>> JULIE YAMAMOTO: Can we have a show of hands who's using the following platforms?
first Android. Okay. A big portion of the room. That follows the marketplace. IPhone. Okay. Blackberry. Oh. And Windows phone. Are there some Windows phone lovers out there. Okay. Awesome. Well, my part of this is just to kick off with a little bit of research that I hope will set the stage for some of the tips and tricks that the panel is going to offer, and also perhaps for some of your questions too. So when we talk about platform, what's happening in the marketplace right now if we look at Comscore which is one of the really credible research organizations that puts out market share information, so Android is actually 38% of the market right now. They're really surging. Apple, 26%. Blackberry 24%. Almost 25%. And then Windows phone is about 4.8%, so sort of pushing 5% right now. And I don't know if any of you saw but Chris put up a blog post on BlogHer before our panel, and we had a little quiz there, and we asked people in the BlogHer community to tell us what platform they're on, and actually of the small sample size that answered the quiz 66% were on Blackberry, which we thought was really, really interesting, and almost all of the people who said they were on Blackberry when we asked them if they were satisfied with their experience, they said no.
>> KRIS CAIN: What does that Shea about the Blackberry users? The iPhone, the Android people paid no attention. Only the Blackberry users.
>> BETH BLECHERMAN: All the Android users in the audience please go back and take it.
>> JULIE YAMAMOTO: Yes.
>> The Blackberry doesn't have apps really.
>> KRIS CAIN: All they do is browse the web. There you go.
>> BETH BLECHERMAN: We'll talk about that. That's a good point.
>> JULIE YAMAMOTO: Let's keep this audience participation going. Again by show of hands, which sentence best described your relationship to mobile technology? I want that bright shiny Wi Fi enabled object. That's me. I wait to see which gadgets are the most popular before buying. Who's identifying with that? Okay. Awesome. I'm curious, but haven't jumped in with both feet yet. Because of the expense. Yeah. Big reason to be cautious there. Second question. Could you survive on a desert island with only your smartphone and unlimited battery life of course? But no computer? Yes. Mobile is my middle name. Is there Wi Fi?
>> JULIE YAMAMOTO: Yes, there is Wi Fi on our island. No way Jose. Could not survive in that situation. Okay. Good. Good balance there. We asked that in our poll as well, and we got 66% no. 33% yes. This was our poll in total, and we're not going to go through every one of those questions. I want to pick out some things that we found really interesting when we looked at the results. One was a question for are you happy with your smartphone and universally the Blackberry users said no and universally the Apple and Droid users said yes, and I agree with the comment that was brought out earlier, it's probably because of the publishing apps and the availability of that. Question 7 was also pretty interesting. If you create multi media content what type? And universally photography, but in the minority podcasting and video, and we're going to talk about that a little bit in our panel and get some tips for everyone, and 22% video, so I was a little surprised that video was so low, so I think maybe.
>> KRIS CAIN: That's because you all have blackberries.
>> JULIE YAMAMOTO: I think that's about the immediacy about taking still pictures and the infrastructure that exists there that makes it really easy for us to share still pictures. Video takes a little more time investment. Do you guys have a perspective on that?
>> KRIS CAIN: Well, yeah, if you're creating video then that does take time. What I'm thinking about right now is I can't remember which new station it was, but when the iPhone 4 first came out there was a newscaster that weren't down to do coverage of the people standing in line, and he did the whole broadcast from his iPhone, and you couldn't tell the difference between the quality of what he did and the expensive 3,000 probably $10,000 cameras that they use on the broadcast. So if you're going to be doing that and you want to invest in a smartphone, then I would say make sure that you look for one that does good video not just the still. There are phones out now that will actually do 720 P, maybe some 1080 P video which is what you want to get to if you're going to be sharing that content on a large screen at some point, so that's something to think about when you get ready to purchase, if you're at that point anyway, and maybe you can minimize the amount of gadgets in your purse and not have to take that extra video camera with you.
>> JULIE YAMAMOTO: Smaller devices that take better video was one of the comments that caught my eye on the quiz. Next video please. On our PowerPoint what we want to do is expose our notes to you. These are the notes that we shared with each other on Google as we were getting ready for this, and one of the things that was a big part of our conversation was how do we put a framework around the ideas we want to introduce to you and the advice we want to give to you. This is our shot at showing what that framework is. So when we say platform, and we'll probably use that word a lot, we mean what is the operating system that you're using on your mobile devices? Is it the Apple operating system, the Android operating system, for example, and then that next step after that is provider and there are great tips about how you can configure your relationship with your service provider, because that's the pipeline by which you are publishing your content, and publishing is sort of the last step, and that's where all of the apps come in, and we really look at that whole group of apps as tools whether it be text based or video or audio or a combination of all of that, so I think you're going to hear us using those words, and we wanted to define them for you and show you how they fit into the framework in our minds. Okay. So here's some scene setting research. This is outside of ourselves, outside of the BlogHer community, and has to are things that are external factors that from affecting our lives, and they're affecting the way that we produce and share our content, and the first one is about smartphones, and they're going to outsell computers next year. So if you think about the impact of that worldwide where really we are walk around publishing machinists essentially. We have the ability to do all of that from our smartphone, and what's more than that, all of the platforms that I mentioned before, are adopting cloud based capabilities. So what does that mean? Cloud computing. It means that the functions you need on your device and the content that you're producing doesn't have to be stored here. It can be stored somewhere else, so that means devices will get smaller, and they'll be able to do more things of higher quality because it doesn't all have to happen here. A lot of that computing load can happen elsewhere in the cloud. Another interesting statistic about video, and we're seeing that video production in the community is maybe in the minority, but actually video is the thing that is most shared online. And there was a study done by Cornell looking at what are the domains that live for the longest in Tweets, that stay in circulation on the longest on Twitter, and it was YouTube and video, so we as content creators when we're telling our stories in video, that's really impactful. And it has more potential to stay in circulation a lot longer. And taking a photo, we talked earlier about how immediate that is. That's the second most popular use of a smartphone. Does anyone know what the most popular use of a smartphone is? Texting, exactly. Not making calls. Texting. So next, please. So if we look at what the behaviors are within the community, within the BlogHer community, BlogHer did a study which comments on mobile, and the adoption of mobile was much higher in the BlogHer community, so the conclusion was that we're all early adopters. That's because we focus on telling our stories, we focus on content creation so shyly, but that doesn't mean that we're experts on everything. I think we always need to seek out advice, we always need to get tips, and kitty Linendahl had a really good piece of advice, and that was if you're not technically savvy or if you don't consider yourself technically savvy go shopping with someone who is so you have a safe environment to ask those questions, so I thought that was a great piece of advice.
>> BETH BLECHERMAN: We're going to talk a little bit more about gadgets, and we want to step back for a minute. All of us here use media in different ways, we use it for the way we communicate, so the study really brought to light. How does this fit into my life? And I just want to say it's the most port thing you can remember when you're looking for a gadget to buy. How does it fit into my life? What's your work flow. What type of home computer do you have? What's your work flow? What platforms do you use? Are you Mac, all Mac, and are you Windows? And what features do I need to use to produce your content? So I think when you're looking for the right gadget you need to step back a little bit instead of saying I want that shiny gadget or I want that gadget everyone has an iPhone. No, don't do it like that. Everyone has unique perspective and unique contributions, so you look at that and you decide what features you need to create your content, and that's your starting point, and then from there you can go on to figure out what gadgets meet those features. Go on to the next one. Okay. I know there's a lot of information on the screen, and we're definitely not going to go over. For a smartphone, how many people pick a smartphone that everyone recommends? How many people just go to the store that's their carrier and they look at the phones available? Okay. How many people are researchers, and they research all the gory details? Okay. So you guys do research. Are you looking for style or are you looking for actual features on the phone? How many people look for style? And function? Okay. What we wanted to talk a little bit about was there's a lot of different key features you should be looking at, not only how it looks. Some people that's really important, but network speed. You know, is it a phone that is 4G or 3G? There's a lot of 3G phones out, but there's 4G and 4 X right now Verizon is the only one that has it but AT&T will have it soon, and there's a lot of the other carriers moving into that. So it's important to know if you want a 4 GLT phone, is your phone compatible because there's a lot of hardware that has to go behind the scene. Don't just buy a phone thinking if the 4G is out my phone can take advantage of that because that's not always true, that's why you need to look a some of these characteristics. How many people like a physical keyboard? How many people are really love the virtual and could careless about having a physical? It's interesting. In this room. We're finding that because social media people use it in a different way that the physical keyboards are important, but at the same time the virtual keyboards coming out now you may actually be engaged by it. There's some technology called haptic where it actually buzzes so you get the feeling that you're pressing that keyboard, haptic, it's called, and there's also swipe, where you can swipe, and you can actually make words and it learns as you go. So even people that are physical keyboard they like that better, they should really consider the virtual keyboards and maybe try the different technologies out before they make their decision. Hardware. Some people don't understand how important the hardware is. In the hardware you have the front and rear camera, battery life, ports, storage, the process server screen size, resolution, weight, and memory. And from memory there's really important things to consider if you're a vlogger, you want to have an extra memory slot so you can have to store your videos instead of just having the onboard memory, and I have some examples here of the difference in if you look at the phones, there are some of the phones have more sophisticated cameras, and they actually have sensors, and those work with some of the cameras, but the hard wear is this thank that really makes a difference. And I also have a 3 D phone, the my touch 4G slide. Actually, no, I have the Evo 3 D. I have the Evo 3 D, and the Evo 3 D has two cameras in the back. That's how it does a 3 D. So that's a piece of hardware. The other thing on consider, was your work flow? Are you an Apple fan? Do you want a smartphone that's IOS as well or maybe you're a G mail user, you want to try Blackberry, and consider the interface. People don't understand how important that interface is because you have an Android phone, and the platforms have their own interface, but as well on top of that a lot of the phones have additional interface. In the Samsung it's Touch Wiz. In the Motorola, it's Motor Whirl. HTC has Sense and Windows mobile has interface and Blackberrys as well, so it's really important to take a look at those interfaces because you're going to relate to one interface versus the other and you need to try the phone out as see and apps, we're social media people. We need apps. You have to see what's the market. Do they have the apps you need? And some other features to look for is a Wi Fi hot spot. There are a lot of smartphones that are also a Wi Fi hot spot. You can use that for your laptop as well when you're traveling. Does it multi task and synching is one of the biggest frustrations for everyone I talk to. Is it going to sink with your calendar? That's a really important thing to look for. Is there anything else that someone wants to add? Okay. Let's move on to tablets. So when you're looking for a tablet, you also there's different types of networks. You can either get a Wi Fi, that means you have to connect to wireless to use it or some of them come 4G and 3G enabled. The Samsung galaxy tab 4, 10.1 inch is a 4 GLTD at Verizon, so that just came out, for example. And for tablets, some of them have the Bluetooth keyboards that you can actually get to work with it, and you have one here, and it's really great if you love keyboards to gets them in the case, don't you think? What do you think about that?
>> KRIS CAIN: Yes and no because if I ever decide to upgrade to an iPad 2 it will not fit in this case, so if you get a separate Bluetooth keyboard or perhaps one that snaps out of the case you can use it with another tablet, not just this one because this case is too big for the iPad 2.
>> BETH BLECHERMAN: Good point. All the tablets will have their own Bluetooth keyboards, and so there's hardware, and what you're looking for tablets, there's a front, the front camera is for video chat, and the rear camera is for pictures, and some of them have gyroscopes, that's for games, if you're playing the games you can get the feeling that you're moving, there's also storage processor display, what kind of ports do you need? On your tablet? That's really important to look at. So this is the hardware piece of it, but then there's also the platform. Let's say you have an Android phone. You might want to get an Android tablet because then you're on the same platform. A lot of people I know they cross over when it comes to tablets. They have whatever phone they have but they have an iPad. They might have an iPhone but they have an Android tablet. There's a little more flexibility. What do you think staying with the same platform?
>> KRIS CAIN: I have an iPhone and an Android phone and an iPad, but I'll probably get an Android tablet at some point. Like you said, people do flip back and forth, and I think it depends on what you want to do.
>> JULIE YAMAMOTO: People here change platforms, maybe they're using a tablet that has one platform or a smartphone that has another platform. They're are always work arounds, so if you really love one thing or the other you might want to look at cloud based apps that make it really easy for you to share your content across devices, something like a drop box, that allows you to share photos and video between all of your different mobile devices.
>> BETH BLECHERMAN: The Samsung phone has interface called Touch Wiz. Also the Samsung tablet has Touch Wiz. Let's say you're someone that likes that Touch Wiz interphase, it may be a good idea to get the tablet with the Touch Wiz as well. When it comes to tablets, of course look at what the market provides. What apps does the market provides? The Android has the Android market. How many people have been to the Android market? How many people like the Android market? So. So? A lot of most everyone knows about iTunes. How many people use iTunes? So that's really important to look for. Does the market have the apps that you need for the social media multi media creation. And some of the other features are the resolution screen resolution. If you're someone who likes screen resolution you really need to pay attention to that. The weight of the new Samsung galaxy tab is really it's only a pound. Some of the other ones are a little bit heavier, the iPad, but they're all so light. You can take a look. And also the synching. Does this synch to your environment? Is there any other questions on tablets? Anything you want to add? Okay.
>> One reason why I haven't wanted to get a tablet I think it's cool and it would be useful because I don't want to have to pay for double data plans.
>> KRIS CAIN: We're going to get to that in a moment.
>> BETH BLECHERMAN: Chris is going to talk about mobile broadbander, and that's a good point. That can get expensive.
>> One of my problems, I've been wanting to get a tablet for a long time, but I don't want to get an Apple tablet so I'm looking at the androids and I need something I can do video editing on and so far I'm not sure that the Android market has moved up quite as quickly as the Apple tablets have. Do you know of a product that can do that.
>> BETH BLECHERMAN: We're going to talk about apps at the end. There's a lot of new Android apps for video editing. Of course everyone knows the iPad 2 and even the iPad you can do iMovie on that so if you're someone that uses iMovie obviously the iPad is a good option for you, but there's new movie editing for the Android as well. Any other questions about tablets? Okay. Laptops. When you're looking for a laptop, I guess some of the things that you can look for is trying out the laptop. Is the keyboard comfortable for you, where the keys are? There's a lot of the aesthetics that are very important especially when you're using it a lot. Social media people we use our laptops a lot on the go, so check out that keyboard, make sure it feels rights. Battery life. There's some laptops that last the whole day versus three to four hours. You should check out battery life. The weight. Weight is the Mac book air is really light, under three pounds, but some of the other laptops they may be a bigger screen or heavier. So if you're okay with like a 13 inch screen you can get something lighter, laptops, but if you want a bigger screen, you're probably going to end up getting a heavier laptop. Processor. One thing if you're going to buy a laptop you want to keep it for a year or so, right? So get the fastest processor you can. The Intel second generation processors are out now, so if you're going to the store you're going to see those, so just try to get the fastest processor you can because you want to keep it at least for a year or so. Some of the other things for hardware is memory. Look at the ram and the hard drive, and web cam, display, ports because you have to look for the different ports, around is it a touch pad or a track pad? What's more comfortable for you to use when you're using that? You can also get attachments that are wireless mouses and wireless keyboards. Those are great if you're not someone who really likes the keyboard that your laptop has, and again the operating system. We have windows and IOS but there's Google Chrome, the cloud computing as well. Has anyone heard of the Chrome Book? Anyone willing to interested in trying it? Oh, wow. What's interesting about the Chrome Book?
>> I am a Googleaholic, I love G mail, chrome, I have all the extensions, and I've applied to test it, but they
>> KRIS CAIN: They didn't call me.
>> BETH BLECHERMAN: And then if you want to use your laptop for entertainment you should look and see the powerful video processor, audio and speakers, and some of the unique features are like cooling technology. There are ultra low voltage processors that are really light and are good for power management, and some of the people are in to echo engineering. There's a lot of tablets that have a lot of echo features in it, and there are even tablets with spill proof keyboards, so there's a lot of really unique features to look for. Let's move on to the next one so we keep moving. So the take away, we wanted to really provide a take away. The take away is analyze your current environment and your platforms, and also make sure you understand the difference in the different versions of platforms. We don't really have enough time to talk in details, but the most current version of Android is 2.3, and there's a lot of features in that that you should understand when you're buying a phone and the same thing with Honeycomb. Honeycomb was written for tablets and Honeycomb has unique features as well. IOS 5 has a lot of unique features as well. Take a look at the features so you understand it. Define the tools you need for mobile multimedia creation and understand the difference, what's hardware and what's software and understand that difference before you choose, and obviously for social media creation, it's all about the apps too. What kind of apps does that gadget offer you. And give the gadget a test drive. If you're someone who really is sensitive to different interfaces, the feeling of the keyboard, go to the store and try it out. For example, go and try out the phone and Tweet. Take a picture and Tweet it if you're someone who uses Twitter. Don't wait till you buy it and you get home and you're like oh, my got the Twitter doesn't work. Try it at the store. I've done that before. Try out what you need to, even taking video. I'd say try it all out before you buy the phone or before you buy your gadget. And buy for the future. I mentioned buying the fastest processor. Buy for the future because you want to keep your technology. You're investing in something. You want to keep it at least for a year or so and think out of the box. Maybe you're someone who likes voice instead of always typing. Look at some of the unique features that have voice controls. Do you want to add anything? Any other questions on what kind of features you should look for for tablets and smartphones and laptops? Okay.
>> KRIS CAIN: So the purpose of this session now that we've covered the specs is if you need to create that media mobile multimedia on the go what do you do? The first one says get a real camera. I put that? There because it bothers me when I'm somewhere like this at a conference or something and people are seeing the people that they are meeting for the first time and they're going oh oh, hi, and they whip out some old fashioned cell phone and that's what they use to take a picture, and the picture looks horrible once it's posted to Twitter or Facebook. Those of us with iPhone 4s are lucky because the camera is awesome. The camera on this my touch 4G is awesome. Like Beth said if you're looking to buy a phone and you try out that camera ahead of time if the camera is not all that great do not rely on that and that only for pictures when you're out and about because if you want people to look at your blog or the media that you're presenting professionally you want it to look good, so get a good camera even if you can't afford a DSLR excuse me for a second. It's in the bag down there. A good pocket camera like this Sony. You know I use a small one like this when I don't feel like carrying my DS can you hold it up. She's got her nice lens and everything because we know these pictures are going on Flickr and that reflects on us. Don't put bad pictures on your blog, and the second point is a Wi Fi enabled camera or camcorder. If you're doing webinars, podcasting, or anything like that, you want to have a camera with the Wi Fi built in or one that allows you to easily interface to your laptop that you have with you, so that that content can immediately be uploaded. Carry an extended battery or portable charger. I can't tell you how many times in my former life I was somewhere and my camera battery ran out and I was like oh, my gosh. So now I make sure I have three batteries with me for my SLR, I carry a travel charger for my phones and everything, and it's also a great way to make friends. You see at these conferences people running for outlets, if you have a travel charger you just go hey, you borrow this, plug your phone in there, and you'll make sure that you're connected all day and in the middle of interviewing that person that you're finally getting ready to meet you're not going to run out of juice. Pick a carrier with a strong signal in your area. This is very important. How many people here on AT&T. How many people think AT&T sucks. So those of us on AT&T, had we known or been provided the chance to test in our area we might not have gone with that had we known about the dead spots along the expressway and things like that, so if you're going to be relying on mobile broadband or your phone's connection to run your web show or whatever, make sure you're with a carrier that works great in your area so again your signal is not interrupted. Chose the right apps which we will get to a little bit later, and that's also phone based as well. I prefer the Android OS over the iOS for sharing because what I love about it is when you're here in like the photo gallery or the video gallery you click the menu, it gives you a whole list of shares right there, Twitter, Facebook, et cetera, et cetera. On the iOS you still have to go into the app, for example, Facebook, push the upload, and do it that way. So if you're on the go a lot and you want to get it done fast you might want to think Android because it allows you to do that a little quicker than the others. Next slide, please. What does live streaming mean for you? We talked about that. Again, if you want to run your web show. A lot of us that used mom TV for a while, and I don't want to bad mouth the site at all but I stopped using it and switched to you stream because it offered me more options for editing the video, for embedding it in my own site and things like that, so before you marry yourself to one platform try it out test it and decide which one works best for what you're trying to do. Live stream, and YouTube allow you to embed in your own site and I have not tried to use YouTube streaming yet, I think that's fairly new, but try them all out, decide which one works best with what you're doing and the same thing with the apps. Some of the sites allow apps that le you stream right from your mobile phone and that can save you a lot of time. You can go to the next one. Mobile brand band. How many people have a mifi or a mobile hot spot. Those can save you a lot of time and money which is what we're going to talk about. When you buy a tablet, if you are able, just great the Wi Fi only version. Because if you have a hot spot or a mifi device, many of them allow you to connect five to eight devices to one. So you can pay for that one $40 plan per month and use it with your Wi Fi enabled camera, your tablet, your pocket camera, or whatever you need to use it with instead of paying for a separate plan on each, and look at the carrier on that and make sure you get one that works well for the places that you travel to. If you go to the carrier website they usually have carrier maps there or they have the dark green for where the signal is the strongest and things like that so that's something to definitely check out, or you may choose to tether your smartphone. For example, the Evo and the my touch 4G, the 4G devices can act as hot spots. I don't have my Evo with me, but it allows you to turn on the hot spot and connect up to eight devices and that might be only an additional $20 on your plan which is cheaper for buying a whole new plan, so you might opt to do that instead. You can tether USB, Wi Fi, or Bluetooth.
>> BETH BLECHERMAN: Does anyone have a question? We didn't talk we're going to swing back to the mobile brand bond and talk about the carriers. I don't know if there's a lot going on about 4G. Does everyone have any questions or are they as confused as I am? I went to the AT&T and I said are you guys 4G, the same as Verizon? Verizon is the fastest 4 GLT, but AT&T is going to be installing the LT as well. And in the mid market, so in other words in Silicon Valley I'm going to be one of the last to install it because they know we overload the market so quick and so some of the other areas of the country are going to be getting the 4 GLT for AT&T first. AT&T, T Mobile have what's called the HSPA plus which is very close to 4G. They indicate 4G, but it's not as fast as the 4 GLT for Verizon right now, but they're going to be installing it and Sprint has wimax, so there are some differences in the carriers and it's good to keep note on that and T Mobile and AT&T are kind of heading toward a merger, but they're not all commenting on the final word, but the T Mobile people say hey, we have unlimited data plan still, so you might want to invest in us because when we switch over to AT&T you'll get grandfathered in. As you know AT&T and Verizon don't have unlimited data. You can have voice and texting but not unlimited data plans. When you're look at the carriers there are definite work speeds for each of the carriers right now. Anyone have any questions?
>> Someone told me that Sprint uses the same cell phone towers as Verizon and it's less expensive to use Sprint than Verizon. True or false.
>> KRIS CAIN: I don't know if that's true exactly, but that is true for a lot of the carriers in general, and I was just going to say that about the mifi devices. I use a Comcast my vie device which I know runs on the clear network. So it's the same thing. They just borrow the signal and stick their name on it. And I guess that will be AT&T and T Mobile in a moment since they're supposed to be merging right now. I think all bounce off each other at some point in time. Like the CDMA carrier versus the others. Et cetera. So even though they don't tell us, just assume they all do it.
>> BETH BLECHERMAN: And it's also device specific. Some devices have stronger antennas, and you have to actually look at the hardware is going to have to be compatible with the 4 GLTE. Not all phones are going to be able to use 4 GLTE. It has to do with the antenna. We all know about antenna gate with the iPhones, so we can see how important antennas are.
>> KRIS CAIN: Getting back to the price, Sprint is one of the most reasonable because they have the $69.99 everything plan for I think that's for data and voice or something like that or the $99.99 everything plan which gives you awful it, data, voice, text messages, so that's one of the cheapest I've heard and behind that T Mobile is probably next. AT&T most expensive, Verizon is pretty expensive. Some of them want to charge you for every little bit of whatever you're using. So if carrier is not that important to you, look at the price and see what you get for the money.
>> BETH BLECHERMAN: Sometimes at some of the bigger stores like best buy or Walmart you get a little discount as well, so take a look at some of the bigger stores when you're buying your phone.
>> I also heard that there's no actual 4G right now, that the specs for 4G, no network actually has it, and this is why they started changing their names calling it 4 GLTE, is that true.
>> BETH BLECHERMAN: Sprint the true 4 GLTE is the true because of the speeds. They've tested it time and time again and AT&T the plus is very close to it, but it's not. That's not officially 4G. It's kind of like 3.5, but they can call it 4G because it's heading that way. It is very confusing for consumers when they're looking trying to understand that.
>> Is T Mobile going to be carrying the iPhone any time soon?
>> KRIS CAIN: Who knows? Who knows. We've been hear about this merger for four or five months and they haven't done it yet. Going by the history of AT&T and what they've done in the past, I would assume that they'll probably ab sore been T Mobile, so they'll probably just move all T Mobile carriers over into AT&T in which case you could get an iPhone. That's just my opinion. I don't know this. I didn't hear it from anywhere, but I know AT&T in my area used to be Cellular One, they bought them, they bought Cingular, so they keep absorbing all the other little companies and they're trying to take over the world apparently.
>> BETH BLECHERMAN: I've gone to the store to ask and that's what's they've said. We think AT&T is going to absorb T Mobile. You're going to get grandfathered in. So it's not a bad and also one thing to keep in mind if you're looking at the phones you might see a phone that looks the same an HTC phone that looks the same, sometimes they make the same phone but they name it differently for different carriers, so don't get confused boo Ty name. Look at the hardware and software.
>> JULIE YAMAMOTO: I'd like to comment. All these changes, 3G, 4G, whatever comes after that, mergers between major companies that affects what we pay out of our pocket for our service provider, these things are kind of par for the course. They're always going to be there, so I think in that case it's even more important to take some of Beth and Kris' advice to test the device, try the service in your area, buy for the long term.
>> KRIS CAIN: And Google.
>> JULIE YAMAMOTO: Buy for the long term and really understand that what you're getting into for your investment and technology is going to carry you for at least a year. I agree with that. If not longer than a year so that you can be able to really easily create and publish your content.
>> BETH BLECHERMAN: Look at a multi device strategy. I use the Sony Vaio. It's my workhorse at home. I don't usually bring it with me but I did because I have this panel, so you can have your home strategy and then you have your mobile strategy which is lighter technology. Any other questions from
>> KRIS CAIN: How many people actually already do video while on the go and publish it immediately? Okay. What do you use?
>> Usually the iPhone 4. I also have the HTC.
>> KRIS CAIN: And do you just put it up raw to YouTube or copy to it your computer and edit it.
>> It depends. If it's just social sharing I'll upload it directly. If it's something I want on my actual site I'll edit it first.
>> KRIS CAIN: Because there are some great apes that we are going to just run through really quickly. One of them which I just learned about recently is for iPhone called Flixlab. And someone asked me to review it, and it's really cool. You record a video on your iPhone. You can go right into this app. You can add background music. You can put photos in there were the video. You can splice things together. And then you can immediate upload it from there right to YouTube, so there's no extra step of copying it to your computer, waiting for it to render there and all of that. So you might want to look at apps like that if you want if you need to do mobile. At the very least if you're putting videos on your YouTube page professionally, interviews or such, you should have like a little water mark or something at the bottom with the name of your site or a copyright or something like that. So you don't need a fancy editing app, but at least do that much so when your videos are out there, people know where they came from.
>> BETH BLECHERMAN: And let me just we finally have our app when you're looking at photo apps, this is the my touch 4G slide, so it has a physical keyboard, it's a T Mobile, but it has sensors on the camera, so when you're using photo apps, you can find the best photo app, but there is hardware that will also affect the picture which you're using your phone. There's pieces of it. The app and the hardware. So always look at both pieces of it when you're looking at what you're doing. If you're a photo blogger that's really important.
>> KRIS CAIN: That phone I have one in my hand as well because I'm reviewing it. The camera is awesome. This is the best mobile camera that I have ever used on a cell phone. It's fast, and it has a dedicated camera button right there so even if you're somewhere else you press that and it comes right up, it has a burst mode so you can press. It will take I think six successfully in a row and the video quality is awesome too. If I was going to recommend to someone that does mobile video that they're getting a new phone this would be on the list. It's a T Mobile my touch 4G slide. This is the slide version with the keyboard and then there's a version without the keyboard. I personally don't like hardware keyboards because I've gotten used to using the virtual, and I have fingernails so what I find is in I have to tab along with my fingernails the keys end up looking a little warn and I don't like the fact that I have to hold at down to get to the numbers and symbols. I like the use of use of doing this with my thumb and using that keyboard because it's easier to multi task.
>> BETH BLECHERMAN: That's an example of the interface, how the interface affects the comfort level of the phone.
>> JULIE YAMAMOTO: Chris was commenting on the quality of the phone and it has FDX which is really quite new for a camera on a smartphone.
>> BETH BLECHERMAN: And the 3 D smartphones have the two cameras in the back. If you're a vlogger and you want to put in special effects you might want to look at a 3 D phone and this has 1080 P high definition as well, but in the end if you want if serious videos I'd go for a really good camcorder because that's going to have all the controls you need to do to do like a real professional video but this is great for the spontaneous I'm at a conference and here's someone amazing I need to film them. Any other questions? Phones, tablets?
>> KRIS CAIN: We're good on time. Here are some of the lists of apps that came to mind when we were looking at it. There's things for photo, audio, social apps because everyone has their favorite app, some work better on some phones than others. For example on my iPhone I jump back and forth between hoot sweet and Twitter because the hoot sweet app on iPhone does not push which means it does not notify me medical when I get a Tweet so I keep the Twitter app configured as well because that's the one that notifies me I've gotten a DM or a Tweet, but when it's time for me time for me like it's important to browse Twitter to now switch over to hoot sweet because that's what I prefer.
>> BETH BLECHERMAN: Also something to keep in mind is that Twitter there are Twitter apps that actually Twitter rights and the Tweet deck is now part of Twitter. So sometimes if you use something that's not a true Twitter app that you might have a little more problems than and getting something that's actually from Twitter. If you're a Twitteraholic you might want to look at the actual Twitter app for your phone versus some of the second party.
>> KRIS CAIN: Ever since Twitter purchased Tweet deck it sucks. Not on the mobile so much, but on my PC and my Mac actually I've noticed that I don't know what they did to it but it crashes all the time and it's unusable. So that night be something to think about too. Try it out. If you don't download something and say hey, I'm going to depend on this when I go out and it will be ready, try out a couple things, see which one gets the job done quicker, and that goes for all of these apps. Try them out. Take sure they don't crash on you when you're in the middle of doing something.
>> JULIE YAMAMOTO: Can we hear from the audience questions or apps that you cannot live without.
>> (Inaudible) I'm on iPhone and Android.
>> KRIS CAIN: I just signed up.
>> It's called red rover. It's on iPhone and Android, and you can also sign up on the web if you don't have a smartphone. Redroverap.com. We were actually scooped by Cool Mom Tech was the first place that found us and wrote our review before we were even we were like two days old. But so I'm on those two platforms and I was wondering since you've played with all of them Windows 7 like what should I go to next is there something that's coming out that's amazing or is there a tablet that you love so much that I should develop red rover for that tablet?
>> BETH BLECHERMAN: Can I mention something about the fragmentation of the Android versus the Apple? Apple has standardized sized hardware, so that's why everyone you hear they write for the IOS first because it's easier. And the challenge with the Android is the fact that it's fragmented. There's so many different sizes. It's more challenging for the developers to write for Android.
>> We've had some struggles.
>> KRIS CAIN: But you're on Android already.
>> BETH BLECHERMAN: I think Android is a pretty hot market.
>> KRIS CAIN: She said what should she go to next. I think you've got it covered. Of course Blackberry is still out there, Windows phone 7 is out there, so that would probably be a good one. They're a very smart part of the market share, though, so I don't know how much of your time you would want to put in to developing for that because not that many people are buying it.
>> There just aren't apps for this phone.
>> KRIS CAIN: Which phone are you using? The Samsung focus.
>> No, my husband has that one.
>> KRIS CAIN: I would never recommend this known to anyone and I wouldn't use it myself for one reason. If you are as busy and I am and you like your G mail calendar I have I think six G mail calendars one personal one for my kids one for photography jobs blogging et cetera, this phone and not this known but the Windows phone 7 OS will only allow you to synch to your main calendar. You can't get those sub calendars, you'll be lost, you'll never know where you're supposed to be.
>> BETH BLECHERMAN: I've talked to people who are completely windows centric they have outlook and they use a lot of the windows and they've been happy because they're into the they use all the windows platform, so that makes it easy for them.
>> KRIS CAIN: But you can still only do one calendar.
>> BETH BLECHERMAN: Right.
>> She knows I didn't have a smartphone, I was always borrowing my husband's Blackberry when we went on trips so I was waiting for the Windows phone to come out so I could use outlook but I'm finding it's limited because nobody's developing for it.
>> KRIS CAIN: Exactly.
>> They has to make a decision about what should I spend my time developing for, it's just too small.
>> KRIS CAIN: You might want to wait on that one to see what Microsoft is going to do next with it because I think they know that they're at a disadvantage and they need to make some changes in their OS if they want no keep up. So maybe like she mentioned, the Android is hard because there are so many different devices, but if you want to develop for like you said iPhone, maybe go to the iPad because the different sizes or a dedicated Android tablet app.
>> Someone wrote on my Facebook page HD.
>> KRIS CAIN: Formerly palm OS.
>> BETH BLECHERMAN: Web OS. It depends on the economy. If it's expensive or not, maybe look into it. But it's hard to say because web OS is new. Those devices are new. So if it's expensive, maybe wait and see like Kris said take a wait and see attitude.
>> JULIE YAMAMOTO: I'd like to comment on the development piece before we leave it. Take a look at some of the other devices that are opening up, tools for developers, and they tend to be in the tablet arena, XOPCs, plan was to have a developer market and full disclosure my agency works with Intel, and they have Intel app up which is for developers, and that's to encourage developers to port their apps over to devices running on the Adam platform which could also include smart TVs. You might have to broaden your horizons beyond mobile and look into specialty areas where they are developing tools for developers.
>> BETH BLECHERMAN: Julie brought up a good point, laps on the PCs, laptops is next.
>> KRIS CAIN: One second. She's holding the Mike.
>> I was going to answer the apps question. I have a few desert island apps that most of these are actually cross platform for iPhone and Android. A couple of these I don't see on the list. Remember The Milk which is a really awesome to do list app that's cloud based so you can keep all your to do lists right on the phone, and if you are cross platform, it actually synchs right back, and there's a web interface too to keep all your to do lists cross platform, insta paper if you read a lot of stuff on the web and you load up on long form piece you don't have time to read right then you can save it to insta paper and read it later on your computer, read it later on your iPhone or your Android. Pulse is a great news reader also for Android and iPhone and then simple note is a cloud based text storage service. It's kind of similar to Evernote, but it's really great for text where as I find Evernote kind of munges the format of test, so simple note is just text and you have a web based interface and then it synchs back to iPhone as well.
>> KRIS CAIN: Thank you for sharing that. Our list was mostly for like multi media, but that's a good thing, and if you do have questions on other apps for other stuff feel free to ask after because I'm sure we all have written about it. He had a question up here.
>> I just wanted to ask you like in terms of user interface when you're developing for mobile apps instead of the web whether there's some consideration that you would suggest.
>> KRIS CAIN: You said when you're developing for mobile rather than the web.
>> Rather than the web, what considerations would you recommend that we use, like, for example, how they would navigate the blog on a mobile phone?
>> KRIS CAIN: Well, the blog's easy, especially if you use a Wordpress blog, the most popular plug in is WP touch. You just install that plug in, and it turns your blog into a mobile. If you have your mobile phone with you right now you go to littletechgirl.com and you'll see the mobile version come up and see how it looks, and it's easy to do. You don't have to do any programming. You just set the options in the plug in and it does the rest for you. WP touch.
>> My name is Karen, I'm with Majewby, we're a platform that lets people turn their blogs and social media pages into an app. I'm wondering what your thoughts are on mobile being the next social as far as being as popular.
>> KRIS CAIN: Oh, it already is.
>> Integrating into every day life.
>> BETH BLECHERMAN: That's what everyone is doing. Everything on the web has to be mobile friendly. That's a check on your design. If it's not mobile friendly you're going to his out on everybody's using their mobile devices, but there's also tablet and there's different types of.
>> You have to be on Twitter Facebook and mobile friendly.
>> JULIE YAMAMOTO: You'll see a growing share of Internet connections are made from mobile devices, so if that's something you're looking at for your business you might want to keep an eye on those trends year over year. It's really growing fast.
>> KRIS CAIN: Go ahead.
>> I like a lot of the Google products like blogger and G mail and all the other things that they offer and I'm still torn about getting an iPhone or the Android. Is there any difference between using those products.
>> KRIS CAIN: Yes.
>> BETH BLECHERMAN: Oh, yeah.
>> KRIS CAIN: I am call me Google fan girl because yes, I love everything Google except blogger. If you're using blogger for your blog get off. But the Android interface with the G mail family of products is superior because that's what they built it for. There are some drawbacks on the iPhone, for example, the mail interface is not as full. You can't star your items, you know, to put them in your star fielder, you can't go to your priority in box and things like that and even searching does not always work well on the iPhone. You can't do full text searching on the iPhone. It will only search from to subject. Where as on the Android you search, it searches everywhere. And you can bring up all of your folders and everything, and the interface is just a lot better. That's my opinion. So when I need to do certain things I'll definitely pick up the Android for like doing the Google calendar and stuff like that before I'll pick up the iPhone.
>> BETH BLECHERMAN: But also what platforms do you use at home?
>> I use a couple. I have a Mac, I have a PC.
>> BETH BLECHERMAN: You play with it all.
>> KRIS CAIN: He's like me.
>> What do you hate about blogger?
>> JULIE YAMAMOTO: We can talk about that after.
>> I wanted to reiterate yes, don't use blogger.
And I had a partial answer for the question that the gentleman asked earlier about if you're developing apps what should go into them, and I can't stress enough as an app user from New York City the apps that do not work offline are useless. Especially when you're talking about putting together apps for people who are doing trying to do blogging, video, et cetera. If your applicant pull down some information from the web and keep that information on the phone or on the tablet, even if that phone or tablet is not connected to the Internet, then that can be a problem if I can't access my feeds when I'm on the train on the subway where there's usually no Internet connectivity, I can't read those feeds. You know, having a caching ability is very important, and I would encourage anybody who's developing apps for mobile to ensure that they have that ability where it's useful. Because even though we have all these things that are always connected, 3G, 4G, Wi Fi, whatever, there's always a situation you'll be in where there is no connectivity somewhere in your life on a plane, train, subway, going from one big city to another big city there's a big dead zone here on the freeway, here in California there's randomly people where there's no connectivity you need to still be able to access the information from your app or if the app just like can't work unless it's connected to the Internet, that's a problem, that the app still needs to work even if there's no connectivity.
>> JULIE YAMAMOTO: That might not be a choice for all apps, but that is a really good point. I started thinking about how many of these conferences we've been to where the Wi Fi has been crap or the 3G connection you can't get on, so if it does help if there's an option in the app to download offline data or something like that. Any more questions or comments? All right. Thank you all very much.
>> BETH BLECHERMAN: Thank you.

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