Liveblog: Taking Your Food Blog Mobile



United States

Welcome to the BlogHer Food '11 liveblog of the panel "Taking Your Food Blog Mobile" panel

irvin lin - moderator (Tanya Steel)
fn=food network (Mark Levine)
g=gournet live (Kelly Senyei)
audques=audience question

lin: tell us about your migration to various platforms

e - move to mobile started with iphone about 6 months before we knew details on the iphone. was ready the day iphone launched - was promoted by apple. same process with the ipad.
g - launched on the ipad and gearing up for new launch to enhance gourmetlive which will allow cross posting automatically and with a gaming component,
fn-in the kitchen app on fn...nothing for cook tv to date

lin - coming from the perspective as a food blogger - do you have suggestions for mobile themes and mobile content for bloggers?
e - we deal with something different from a blog so going mobile needs to be platform specific. mobile should present a appetizer of the blog rather than complete content. all of media consumption is moving to mobile technology so it is very important to consider if one wants to be mobile and on what type of app would be used.
g-the type of content is to be considered with going mobile
fn - first, analytics tools on a blog then see where the users are coming from computer verses mobile. sedond: check out site on a variety of devices to see how the site looks third: tap in to the community find out if your content is something your audience needs to be able to access via mobile

lin: is there a threshold one should look to for mobile consideration?

e-if it approaches 15% then mobile app should be a consideration - bear in mind the trend is towards mobile technology
fn-its all about your site and how it has been designed - mobile may be a direction in the future rather than the moment

lin: how difficult is it to move to mobile

e, g, fn- use tools that are already outthere to use for going mobile rather than creating the functionality on your own. very important to do the research on what is available and how it works. look at html5.

audquest: html5 find a developer that can design the blog using html5 because it will allow going mobile much easier.l

fn: html5 has other features that are very valuable

lin: do all browsers support html5

fn: it does have some issues but the positives outweigh the negatives
g: buil,ding content for one place and then it transfers across the board and allows for streaming content

audques: contrast html5 versus flash

e: trend seems to be moving away from flash

fn: agreed

audques: mobile ready apps that can be recommended

e: wordpress has a mobile app - my only experience
lin: waple is one that i am testing and it seems work well. its very important to try various apps and see what your site will look like.

audques:; wpplus is another mobile app

lin: content var from site to mobile

gl: when lauched we realized that users wanted more information shared between a mobile app and a full site.
e: think about content size when going mobile
fn: stay away from long posts for the mobile apps
e: video is also an excellent tool to use with a mobile app delivery to the user. video 'reads'well on mobile devices.
fn: 2-4 minutes time spent on a posting via a mobile device
g: design and layout are very important

lin: ipad vs smartphones how do you all handle content delivery

e: we don't change content we change design
g: we focus on tablets and the design for that
fn: 5% said to own tablet/ipad which is small. app called flipboard allows intergration from blog, twitter, etc.
e: lot of push to develop tablets which will drop cost and we can expect to see rapid increase in users

audques: repurposing content...can you address the difference in content and the difference in the users

e: we try to stay engaged in the food community rather than just promoting our brand.
g: social element is built in to the site
fn: cooking channel was introduced using twitter and facebook before the full site was launched or the actual tv channel. still use facebook to get photos on actual site. try to make content interactive - encourage response and participation from readers.
e: facebook is very crucial for everyone to use
g: user generated content has led to excellent featured content

auduqes: do you try to drive users between the site and mobile

g: yes

lin: let's talk about your brands and consistency between platforms

fn: yes, we have learned that it is very important to stay on brand

audqest: demographic differences

fn: on air users are late 40's; on internet - across all platforms the users tend to be a big younger. We use a variety of demographic measuring tools. quomcast is a very good tool.

audques: facebook also will provide insights (demographics) of the visitors to your page

e: going back to branding - very much advocating for staying the same between platforms
g: we continue the original brand of gourmet (print mag) across all digital platforms. long history in print and now entirely digital.

lin: does demographic info cause you to curate your content?

e: very important to know your audience to write and edit content
fn: pychographics are also used in our writing and editing of content
g: knowing the demographics allows you to write to your audience

lin: any tips and tricks for the various platforms
e: stay true to your blog
g: target our content for the platform
fn: optimize photos is a great tip -

aduques: generating revenues

e: paid apps are controversial
g: try to give the user something for visiting a sponsor (clinque gave smoothie recipes)

lin: do you disclose you are doing advertorials
g: you must be transparent
e: agreed, in order to retain your authority
fn: agree, you must be transparent

lin: and questions?

audques: where should a blogger start in trying to determine moving to other platforms?

fn: back to original comment - tests and questions.

lin: thanks so much

end of session.

liveblogger: Sara Anne Gibson