Lunchtime Keynotes, Brought to you by Penguin Group USA


12:00pm - 12:35pm: Do You Have a Business Book in You?

Join Penguin Group editors Brooke Carey, Laura Perciasepe and Ginny Smith to understand whether you have a book inside you, waiting to come out. There are multiple sub-genres within the broader Business and Career category, from prescriptive to personal narrative. Penguin will outline the various sub-genres, give you inside baseball information on how a major publishing house like Penguin decides what to publish, and help you understand whether there’s a book inside you. Whether you are a mentor, sharing your years of wisdom and experience, or an attendee, on an exciting, unique entrepreneurial journey, you may discover a book is one of your next steps to establishing your thought leadership, promoting your initiatives, or giving back to your business community. BlogHer co-founder Elisa Camahort Page moderates this keynote.


12:35pm - 1:15pm: You're In Sales Now

Whether you're a creative, a geek, a marketer, a writer, or a change agent, the truth is that once you decide you have an idea to build a business around, or to push through a company's product development process, you've become a sales person. You can resist or embrace the mantle of salesperson, but it won't change the fact that no one can be a better sales person for your idea, product or service than you can. Learn how to not only survive, but thrive, by embracing your inner salesperson. Learn from others who have taken on the mantle of sales person, including WebGrrls CTO Nelly Yusupova and Egami Consulting Chief Creative Officer Teneshia Jackson Warner, moderated by BlogHer co-founder Jory Des Jardins.