Lunch, Ask the Expert and Welcome Presentation including 2009 Women and Social Media Study presentation

11:30 a.m. - 12:00 p.m.
Network over lunch or grab one of ten spots to spend lunch with Communications Expert Stephanie Azzarone, founder and president of BlogHer Business Sponsor, Child's Play Communications, an agency specializing exclusively in publicity and marketing communications targeted to moms. She is also “Chief Mom” behind Team Mom™ , a multiple-award-winning network of mom bloggers. Stephanie, who is also a blogger (www.momarkettrends.com) will be on hand to answer any questions about her experience working with bloggers over the past few years and to share what she has learned about how to do it most effectively.

12:05-12:45 p.m.
BlogHer’s co-founders, Elisa Camahort Page, Jory Des Jardins and Lisa Stone, kick off the day, as we have for the past two years, taking at look at the State of the Social Media World. We will review the findings from our 2009 Social Media Benchmark Study, which examines Women And Social Media. Our study this year focuses even more on how women rely on and influence their blogging communities when it comes to information, advice and purchasing recommendations. We also explore their behaviors and perspectives on how those recommendations are changing in the midst of this challenging economy. Understanding how women are using social media…and why…will set the tone for what we all want to accomplish the rest of the day at BlogHer Business ‘09.