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"The Beautiful Girls" of "Mad Men" On the Brink of Social Change

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In the last three weeks, Mad Men has once again shown that when it comes to quality television, the show shines far above almost anything else TV has to offer.

"The Beautiful Girls," "The Summer Man" and "The Suitcase"  were all episodes that gave us more about  Don Draper, helping answer the question first posed at the beginning of the season, but also showcased the women of Mad Men on the brink of one of the most stunning social changes this country has ever seen.

Here's a rundown of what's been happening with "The Beautiful Girls," but beware, there are spoilers a plenty.

Peggy Olson (Elisabeth Moss):  Peggy used to annoy the heck out of me, but this season she's finally turned into a character I can sympathize with and root for.  She's also seen the most action in the last three weeks and been in the middle of several key, socially relevant plots.

For example in "The Summer Man," Peggy and Joan have a conversation that in just a few words summed up the enormous challenges facing women in the workplace at that time. 

It takes place after Peggy gets up the gumption, on Don's advice, to fire her obnoxious assistant for basically calling Joan a glorified office whore and then posting a crude picture of her having sex with Lane Pryce.

The problem?  When Peggy tells Joan how she defended her by getting rid of the worm, Joan is royally pissed.  Instead of the thank you Peggy was expecting, Joan reams her out for making herself look like a bitchy big shot and Joan like a lowly secretary who needed protecting.

See Joan had already handled the situation sufficiently, she felt, by telling the men on Peggy's team, including the worm, that when they all ended up dying horrible, agonizing deaths in Vietnam, she wouldn't lose a wink of sleep.

Peggy's first lesson in 60s Feminism 101?  No matter what you do, you can never win.

Peggy has another eye opening discussion in "The Beautiful Girls" when Abe Drexler (Charlie Hofheimer), a socially conscious firebrand she's met at a party tries to tell her the sexism she faces in the workplace is nothing to the racism Negroes face everywhere.  After all, one of her clients, Fillmore Auto Parts, doesn't even hire Negroes in the south.

At first Peggy doesn't believe him because the guys from Fillmore are so nice, but Abe says, "I'm sure they're perfectly nice for racists."

Further into the conversation and on the defensive, Peggy says, "Most of the things Negroes can't do, I can't do either and nobody seems to care."  Adding that if Negroes wanted to work in advertising, "I'm sure they could fight their way in like I did."

After joking that they should then have a civil rights march for women, Abe points out, "they're not shooting women to keep them from voting."

Peggy's highly offended and pretty much dumps poor Abe on the spot.

Ladies and gentleman, welcome to the white women vs. black people victimization sweepstakes.  There are no winners and no prizes, just plenty of misunderstandings and defensiveness to go around.

Oh, and in "The Suitcase" Peggy consoles a devastated, vomit covered Don after he finds out the Real Mrs. Don Draper (see below) has died of cancer.  There are some lovely moments in this episode between Don and Peggy that never descend into the trite or sappy.

Joan Harris (Christina Hendricks):  Thank you Matthew Weiner and company for bringing Joanie back front and center this season.  That tough office manager with the can't be cracked facade has come under terrible strain this season, what with her hubby about to be shipped off to Vietnam, her office authority being challenged like it has never been before, (see Peggy above) and Roger Sterling pining for her like a lost, gray-haired puppy.

In "The Beautiful Girls" her office managing skills have to go into overdrive when Don's over the hill secretary, Miss Blankenship drops dead.  Then she and Roger do the nasty, on the street no less, after they're mugged.  The next day, she tells Roger she doesn't regret the fling, but since they're both married, fill in the blanks.

See, after the husband dies in Vietnam, as we all know he's going to, Roger should dump his drippy ex-secretary and just marry Joanie like he should have in the first place.

Sally Draper (Kiernan Shipka):  Okay, so raise your hand if you think little Sally Draper is a future bra burner in the making?

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Megan Smith 5 pts

Your stories are just like those of so many other women who experienced tough times in male dominated fields.

I was once told by a man I was interviewing with that he couldn't possibly give me--single and no kids--the same salary as a man with a family.

Um, yeah--okay. See ya'.

But as I said, Peggy's grown on me this season because she's much less of a mouse.

Megan

TV/Online Video Contributing Editor ( http://www.blogher.com/blog/megan-smith )

Megan's Minute ( http://www.megansminute.com/ )

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TheBlackTortoise 5 pts

I know she freaks a lot of people out, but I can identify with her. I too was raised to get married, have children, and raise them in a conservative manner. At the same time, my parents gave the positive messages of 'you can do anything', and 'walk a mile in the other guys shoes.' I grew up on a farm, surrounded by a five sister and three younger brothers. Girls did everything the boys did, and then some, since the boys were younger.

So here's Peggy in a male dominated field (me too), not knowing quite what to wear (me too), wanting to cry, when pounding the desk is more acceptable (me too). I didn't quite fit in with the 'gals' in the office, or the boys who ran the show.

I know it seems like forever ago, but wives of the guys I worked with didn't invite me to parties because they didn't want me to hear the cute little things their darlings said and did at home (I already knew; those things weren't endearing to me.) Men told me outright I was the last person with a uterus they'd hire because there were too many health issues. Once a man told me when he interviewed a woman, he asked them to move a 55 gallon drum as part of a qualification test. I asked him how many men could do it, and he just looked stunned.

Peggy's got a lonely barge to tow. I just hope she stops seeing other talented women as a threat and starts seeing them as the allies they inevitably are.

Adela

Blogging at:

www.oncealittlegirl.wordpress.com ( http://www.oncealittlegirl.wordpress.com )

and

www.theblacktortoise.com ( http://www.theblacktortoise.com )

Megan Smith 5 pts

Even if I hadn't been writing about it, I would have gladly watched the episode again and again.

The show is firing on all cylinders right now and I can't help but marvel at all the wonderful writing and acting talent on display

Megan

TV/Online Video Contributing Editor ( http://www.blogher.com/blog/megan-smith )

Megan's Minute ( http://www.megansminute.com/ )

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Megan Smith 5 pts

That's so great that Joan has inspired you!

I refer to Joan as the Va-va-va-voom girl and I also love that she wears all those beautiful curves with pride.

She's a fabulous character and hats off to Christina Hendricks for playing her so well.

Megan

TV/Online Video Contributing Editor ( http://www.blogher.com/blog/megan-smith )

Megan's Minute ( http://www.megansminute.com/ )

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Wifeish 5 pts

From season one Joan has helped me embrace my body. Because of her character I feel permission to feel more sexy even though I am a size twelve, which is not huge, but a big change from my pre-marriage six. Joan also teaches self confidence in the form of amazing clothes and accessories. I love her. My favorite girl (though I love them all!) on my favorite show.

Nordette Adams 6 pts

Glad you posted on this, Megan. I watch Mad Men and marvel at its brilliance. I saw the "Beautiful Girls" episode (never miss any) and had I not had other things to do, I would have watched it again immediately. Few television shows have subtexts as rich as Mad Men.

Nordette Adams ( http://www.bookotopia.com ) is a BlogHer CE ( http://www.blogher.com/haystackprofile/viewprofile... ) & you can find her other stuff through Her 411 ( http://her411.com ).

Megan Smith 5 pts

Yep, every Sally outfit is like a walk down memory lane.

You're right about the increase in "blue jokes." I think it was an overall loosening of social standards by young people, but definitely also a way for men to strike back at what they felt was encroachment on their territory.

And I absolutely agree that Peggy did the right thing despite how Joan felt about it.

Megan

TV/Online Video Contributing Editor ( http://www.blogher.com/blog/megan-smith )

Megan's Minute ( http://www.megansminute.com/ )

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TheBlackTortoise 5 pts

Every time I see the show, I look at Sally and think, "hey, I had that dress...those peddle-pushers, that hairstyle." I was a couple years older than Sally at that time, but a late bloomer and living the life of a blue-collar worker, not a high paid executive.

As for the 'beautiful ladies', man-o-man do I identify. I have to admit, it brings back a lot of anger for me. That feeling of damned if you do, damned if you don't. Standing my ground 'blamed' on that time of the month. Ugh!

It's interesting to me that on the show there is an increase in 'blue jokes' and boys will be boys mentality. Prior to this, swearing or raising his voice was considered out of control. I thought this depicted anger on the part of men.

For what it's worth, G-Money says the men were afraid. He also says Joan perfectly depicted a good office manager, who was incapable of seeing the big picture. As the hiring manager, Peggy did what she had to do in order to maintain her own credibility and leadership.

It's no accident that the women's movement and the Civil Rights movement were in lock-step. It's difficult to raise your consciousness in one area and not see how it applies to someone else.

Adela

Blogging at:

www.oncealittlegirl.wordpress.com ( http://www.oncealittlegirl.wordpress.com )

and

www.theblacktortoise.com ( http://www.theblacktortoise.com )

Megan Smith 5 pts

Hi Aurora1920,

Thanks for the trip down memory lane! It's always great to hear the experiences of someone who experienced their own "Mad Men" era.

And I'm not positive, but I do think there were a couple of scenes with characters playing bridge. Probably in the first season. But since that was a while ago, I guess they're due for another one.

As far as other shows you might like, I'd suggest "House," "The Good Wife," "Desperate Housewives," and "Grey's Anatomy." If you like fluffy entertainment that's a little over the top, go for "Glee." And if you're not squeamish--it's about a vigilante serial killer, but very well written and acted--I'd suggest "Dexter."

Thanks for commenting and don't be a stranger.

Megan

TV/Online Video Contributing Editor ( http://www.blogher.com/blog/megan-smith )

Megan's Minute ( http://www.megansminute.com/ )

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aurora1920 5 pts

-- no one plays bridge! At least not in the segments I've seen (missed opening of the series). Dinner parties of the 60s routinely included bridge and women like Don's wife invariably played bridge and belonged to one or more ladies-only bridge clubs. It's one pop culture icon missing from the series.
I'm an old lady (90) who actually WAS a secretary in the 60s (and 50s and 40s as well)and so all the office relationships and roles of women workers are fascinating to me. In fact Mad Men is the ONLY serial (or whatever you call them) I'm addicted to--stay up late on Sundays to watch. I'm looking for a few others (to end my addiction to TV cable politics) with equally literate writing and great casting/acting -- any suggestions?

My years as a secretary were quite different from that of this high-powered NYC ad agency. I DID work in NYC from 1938 to 1942, but for an insurance company and a kind of fuddy-duddy music company -- no drinking! Personally, as a secretary, I never ever got coffee for my boss, nor dusted the desk or any of that. As I look back, I think I was oblivious of what was expected of a secretary, didn't do it, and no one asked. I don't think I had a proper secretarial soul.

I don't remember anyone ever making a serious pass at me even though I was very pretty--overtures maybe, but ignored, they came to nothing.

Also, I had a mother (unusual for that era, a Swedish immigrant who didn't have a servile bone in her body. Even during the depression when she had to go out doing housework to pay the mortgage, she argued politics with her employer (she was a New Dealer of course, and routinely referred to employers as "economy royalists". How she got away with that I don't know -- great worker for one thing.
I think the casting of Don is key to the fascination of Mad Men. His LOOK. Master casting. Even as he's a bastard, he LOOKS like he's MORE than that -- you want to know what gives with this guy. Can't say I LIKE any of the characters, but I love the story. And I love this look back at the 60s -- great decade. 50s were even better.
Now if they would just add some bridge, would be perfect. It's my quirky minor cause--that my generation of bridge-playing old ladies not be the last. That our boomer daughters take it up (as daughters DID until the 70s). Not only cheap, and once learned, something you can do until you die, but creates dementia-free nonagenarians (like me). Playing bridge is GOOD for you!
Bridge IS in Retro -- what a boost would be if Mad Men incorporated it into a script.

Megan Smith 5 pts

Sometimes sacrifices must be made. ;-)

I don't think you'll regret being seduced by the "Mad Men" and their fabulous women.

Megan

TV/Online Video Contributing Editor ( http://www.blogher.com/blog/megan-smith )

Megan's Minute ( http://www.megansminute.com/ )

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Lisa Stone 6 pts

You've made this story so irresistible I fear I must now watch this show. I've been holding off because time is the one thing I don't have but...my ability to wait is now OVER.

Lisa Stone, BlogHer Co-founder ( http://www.blogher.com/member/lisa-stone )

BlogHer is non-partisan but our bloggers aren't! Follow our coverage of Politics & News ( http://www.blogher.com/topic/politics-news ).

Megan Smith 5 pts

At first I thought he might be writing a book, a la Roger Sterling, but it appears to be a way for him work out his demons on paper instead of in real life.

It's a great device.

Megan

TV/Online Video Contributing Editor ( http://www.blogher.com/blog/megan-smith )

Megan's Minute ( http://www.megansminute.com/ )

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OneWomansEye 5 pts

This is by far the most brilliant show on television! My new favorite is the use of Don's journal as a device to get to know him better.
In fact I blogged on it yesterday.
http://onewomanseye.blogspot.com/2010/09/organizin...

Joanne Tombrakos is a writer, personal coach and corporate expatriate  who blogs her observations on life and work after Corporate America at http://onewomanseye.blogspot.com. Stay tuned for details on the release of her first novel!