Make $150,000 from Your Book Before It’s Written

Many professionals choose to write books to help them achieve expert status, bring in more clients and, ultimately, build their businesses. This offers a viable strategy for many business people, especially those whose companies have a client base, such as consultants and coaches. With the ease and affordability of print-on-demand (POD) publishing, almost anyone wanting to utilize a book to accomplish such ends can do so fairly easily and effortlessly. Even if they aren’t great writers, they can get their words down on paper, hire a great editor and then find a POD publisher to help them design and print their book. Then, wallah! They have the means by which to call themselves an expert and to begin bringing in more clients and money—a published book.

However, nonfiction writers writing books for this purpose, or building their platforms with speaking gigs (and wanting to make money doing so), can begin increasing their customer or client base and making more money from speaking engagements as soon as they begin writing. They don’t have to wait to self-publish their books or to have a traditional publisher do so for them. John Eggen, creator and publisher of the bestselling book Create the Business Breakthrough You Want: Secrets and Strategies from the World's Greatest Mentors, today tells WNFiN readers how to do so simply with the title of their forthcoming book. Read on to find out how.

Make $150,000 from Your Book Before It's Written
By John Eggen

The moment you decide to write a book you can begin to leverage that fact to attract new clients and revenue. All you need to start is a good working title.

The methods to do it cost little or nothing and take only minutes or seconds to use. I've developed and tested them over many years. Authors I've shared them with have reported using them and generating $22,000 to $150,000 in new revenues from their book before even completing a first draft.

Here are four of the simple ways to do it:

1. Turn Every Email You Send into a Client Magnet

The first easy technique to attract new clients is to create an email signature line that announces you are authoring a book.

To do this effectively, create a good working book title and subtitle using a time-tested formula to get the attention of your target market.

Then place the title in the signature line for your emails using these exact words: "Author of the forthcoming book, "_______________________." (That simple!)

Fill in the blank with your working title and subtitle, and put them in italics. Those words are a publishing industry-standard term and they give you instant credibility.

It takes only a few minutes to create this kind of signature line for your emails. And it works.

Independent professional Jeanna Pool, tried it after writing her book title. She reported, "I got two new clients and $25,000.00 in income, all within 30 days of starting my book. It took just three minutes to use one of John Eggen's simple techniques."

2. Turn All Your Introductions into Business Magnets

Another proven way to attract new business is to simply announce the title and subtitle of your forthcoming book in all the prepared introductions about you.

This includes introductions made by others, or you, in all your public presentations, your marketing materials, on your Web site, in your bio, in your media kit, etc.

This only takes a few minutes to do. Does it work?

Kathleen Holland came to me while she was writing the first draft of her book. She told me she wanted to get new speaking engagements with audiences in her target market. She tried it and reported, "In just the first four months, I booked an extra $48,000 in fees to me. Now I have more inquiries for my coaching programs than I can handle."

3. Put Your Audio Logo or Elevator Speech on Steroids

You can also add news about your forthcoming book into your audio logo or elevator speech and automatically attract more business.

An audio logo and an elevator speech are statements you create to describe what you