Marginalization & Marketing

As I continue to digest the contents of the BlogHer 07 weekend I also continue to get a bit of indigestion gassiness on some issues that just irk me to no end. All that was to say that I don’t plan on playing nice for a moment.

I’ll play nice later.

The State of the Momosphere session is the one that I wanted to attend to simply ask some questions about Who Gets Contacted by marketing professionals (and I have, so please don’t think I’m complaining that I never have) and Why. In fact, when the moderator, Jory, was outlining the session she made the three points that would be discussed and asked if there were any other questions the audience would like addressed before they got started.

Only one hand went up in the air. Mine. I pointedly asked if we could please discuss the lack of racial diversity in the blogrolls and communities we find ourselves in as a general topic but if we could explore issues of moms of color.

Naturally, the conversation was engaging, but we kept getting to a point where the audience wanted to say things that had already been covered so that they could have their say. And they kept on saying it and saying it over and over until I was prodded by a certain someone to just SPEAK MY MIND ALREADY.

Again. The Hand. It went up. As the microphone was being passed to me some gentlemen marketers were commenting on the fact that they pursue mothers who blog about products and that one of them even apologized on behalf of corporate America (Corporate America? You’re not forgiven. You’re ON MY LIST.) and another one said that the best way to contact these mothers is to establish a relationship with them so that they know you care.

Great. A segue.

The Hand.

My question, then, was directed at those two marketing professionals and I asked when they would tap into the mothers of color and bring us into the fold because they are leaving us out of the loop. When will the diversity come into play?

And the question? With The Hand? It died a sad death right there. We got back to the monetization of blogs and I got a little excited when Stefania chimed in that diversity does indeed need to include moms of color because she has concerns about Asians being marginalized as well.

Then, that died, too, as we went directly onto a privacy issue.

And I shook my head. And I pursed my lips. And I was disappointed and let down that the one question that was given to the moderator was ignored.

Certainly, I am grateful to the dozens of people I spoke to after the session was over. There was a full 20 minutes of chatting with people who agreed with my comment and told me to press on and to keep fighting for women of color. I needed something else instead. I needed any of them to take the microphone and say, “Excuse me. Isn’t anyone going to answer Kelly’s question?“

Where were you, Mommybloggers? I needed you.

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