Maria Niles is BlogHer's Client Services Director. Her business experience includes branding and marketing strategy, social media strategies, consumer market research and new product development. Prior to joining BlogHer, Maria founded ConsumerPop Marketing Consulting and she held brand management positions at consumer goods and services companies such as Netflix, Campbell’s Soup and Kraft Foods. Maria’s experience in the social media space has led to speaking engagements in a variety of settings from the MIT Media Lab to conferences covering social media use for business and how digital media is transforming business.
After establishing ConsumerPop Marketing Consulting in 2005, Maria assisted a variety of companies with their social media and marketing efforts. Clients included LiveWorld, JWT Digital and Kleenex® brand tissues, JFK University, a global cosmetics company, a leading CPG healthcare brand, retailers, advertising and PR agencies. Projects included development of marketing strategy and plans, mission statements, brand essence and identity, corporate blogs and blogging strategies, blogger outreach strategies, ad network development, video blog strategy and production, social media monitoring programs and online community development and management.
Maria holds an MBA from the Ross School of Business at The University of Michigan, a Master's degree from the University of Chicago and BA from UCLA.
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