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Marie Claire Trolls Fitness Bloggers and Causes Controversy

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I read a few fitness blogs as I've gotten back to running this year. I also follow their writers on twitter. As such, I saw talk of the Marie Claire fitness controversy today and wondered what the hub-bub was about. I was shocked to read a mean-spirited attack on six health bloggers.

Running ShoesThe article itself paints six fitness bloggers as food-obsessed, eating-disordered, overexerercisers who are endangering the lives of their readers simply by existing. Before you think that these women were writing blogs of thinspiration, you should probably read their rebuttals and their blogs. Thankfully, four of these (brave) women have already chosen to write their rebuttals. They all tackled the topic in their own ways, sharing their personal lives with readers again.

Tina of Carrots 'N' Cake chose to share what her blog has been about since its conception six months prior to her wedding. She showed us pictures of her wedding, her food and her life. And then she said the following:

In the 2,681 blog posts that I’ve written to date, I’ve never once claimed to be a perfect eater or healthy role model. I write about what works for me, which I’ve noted time and time again on my blog. I’m not an expert on anything, except my own life.

This is the kind of response you generally see on a blog after the author has been trolled. And, really, that's what I kind of see Marie Claire's post as: a grand-scale trolling.

Caitlin at Healthy Tipping Point shared a heart-breaking story of bullying and how the actions of the magazine brought all of the emotions back to the surface. She then went on to provide a rebuttal for some of the "facts" presented in the "article."

I love how the reporter/magazine talks about me running 22.0 miles but fails to put it in context – that I was training for a marathon. You know, a hobby that hundreds of thousands of healthy people across the nation engage in. Did they mention that through this marathon, I raised $3,000 for cancer research with YOUR help? No. Also, I did not engage in “a light day of eating” after running 22.0 miles. As evidenced in this post, I ate nearly a loaf of French bread on the hood of my car after the run! And then I had an entire box of pasta…. and that was just for lunch!

As someone who just started running again after years off due to an injury, I am just as mad for Caitlin as she is for herself. I know hundreds of runners, online and off. Most of us are healthy individuals who enjoy the feeling of feet hitting the pavement.

Heather of Hangry Pants wrote a numbered rebuttal calling out the misinformation in the magazine's article. She acknowledges that healthy living blogs do have potential pitfalls and talked about how she shared that information with the journalist, but it was ignored.

There are very valid criticisms about healthy living blogging that were ignored or omitted in an effort to frame bloggers as mindless hordes of industry outsiders with no business writing about our personal experiences. Drummond was provided with my critical opinions on healthy living blog extremes, eating disorders, blogging responsibility and exercise obsession, yet no mention of my acknowledgement of these potential problems was brought to light. Instead, I was cast as clueless about my influence and responsibilities as a blogger, ignorant to any negatives of healthy living blogging.

She goes on to talk about her own foot-and-fitness issues with links as to how she has been open and honest about them in the past. There was no need for, as Heather called it, truth stretching. The information was there for the journalist, both in blog format and by what Heather offered up via email. Yet, it wasn't used.

Meghann of Meals and Miles shared her email exchanges with the journalist. She then hits at the meat and potatoes, pun intended, of what I think is wrong with this article.

I had to sit back and let it sink in. This wasn’t a friendly look into how to turn blogging into a ‘profitable venture’ this was an outright attack on all six of the bloggers who started the Healthy Living Summit! The big six? Please! We’re all normal girls who decided to come together to plan an event,

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bikenrun@hotmail.com 5 pts

I would like to begin this by saying I'm a fitness trainer/instructor. In the short amount of time I've been in this line of work I've been intrigued by the vast array of methods for training,eating,exercising, beliefs,myths and my personal favorite, contradictions.In my opinion Health & Fitness are by far two of the most misunderstood and controversial topics. That being said I am trying so hard to keep it professional,bury my immature comments and just look at this silly and poorly researched article as another one of those pesky contradictions. While reading this I was rather appalled by the amount of personal opinions. For someone to form opinions like these, on so many different blogs this person should have done more research.One topic for example "Food Journaling" Weight Watchers having very secure weightloss methods tells us to journal, heck they give us a journal it's an important tool in maintaining everything in our lives. The journalist goes on to write about the meticulous images of food bloggers place on their blogs. Perhaps they are trying to show us how enticing a Wheat Germ smoothie can look or maybe they snapped a picture of a very yummy but very bad cupcake they passed up earlier. Then the writer implies we are over exercising.I think she did not read through these blogs thoroughly she completely left out he fact that one of the girls was training for a marathon. I truly think she just picked out certain things twisted them around to suit the article. The fact is we work hard we are proud of the things we accomplish and sometime it's hard for us to believe it ourselves when we write it down we own it then we want to shout it out to the world "Look at what I Diiiiiid!"
Did this person even consider how athletes train. Last year I was injured with a stress fracture from my training upon seeing my Sports Med Doc he referred to me as an athlete. Athletes are focused and are very passionate about their sport and their competition. Most athletes need to inspire they need to spread that feeling they feel after running 12 miles or benching 100 lbs OR Passing up that evil triple triple chocolate buttercream frosted cupcake, we could not pass 3 months ago.
Oh and one more thing you big know it all I had that whole Amanorhea thing, where you lose your period during training,by no means am I underweight. I am currently 10 lbs overweight so in yo face. I tried to not get sassy but I can't help it I'm me.

Milestonemom 5 pts

Hi,
This is Pandora's box. On the one hand, I feel there is a social responsibility that all people in the spotlight should maintain. When private individuals open themselves to public scrutiny, they need to be aware of the potential for good or harm. No one wants their children to be influenced by bad role models. Celebrities and sports figures who disregard their social influence can impact our children adversely. Many people do not make the distinction between opinion and fact, particularly when it is put forth by someone "famous".

On the other hand, our country is founded on the principle of free speech, and anyone should have the right to say what she wants as long as it does not libel or slander another.

I am not taking sides here. I am thinking "out loud" so to speak. I do know that many people take what they read as the Gospel. Even if I put a disclaimer on what I write, does that provide me protection if someone takes my advice and it causes harm?

I am just putting the question out there.

jennifer.watson 5 pts

Shame on the author and shame on Marie Claire for printing an article with an obvious agenda and an extremely unfair representation of those 6 bloggers.

CrazyToddlerMom 5 pts

The bottom line is that people are responsible for their own actions. Bloggers don't put a gun to peoples' heads and tell them they have to do what the bloggers write. No one has to read these blogs much less follow the example. I personally enjoy reading blogs about someone's experience, but that doesn't mean I'm going to go out and do what the blogger does! Reading and doing are very different things.
Making unwarranted attacks just reflects badly on the attacker.

EcoAndi3 5 pts

I don't know. I don't like the spirit of the article either, but I think they made some good points. A good friend of mine and I read several of these blogs and over the past several months we've found ourselves discussing a lot how they tend to veer into obsessive behavior. I read the rebuttals, and some of them seemed every MORE annoying- between their defenses of themselves, and the thousands of people who rabidly jumped to their defense, they seemed pretty unwilling to discuss the fact that the article DID raise some good points.

www.lemonadeandotherthings.com ( http://www.lemonadeandotherthings.com )

biggirlblue 5 pts

While MC has shared some positive body image articles throughout the years they have also shared a lot of crap and fluff. They really should be looking at what they can do within their own pages instead of at bloggers.

Moe
* Who is M.E. Wood ( http://www.squidoo.com/mewood )
* Five Favorite Things ( http://www.plusshe.com )

danielleliss 5 pts

I was featured in an article a couple of pages before. An article that I was able to review beforehand and fact-check. Strangely enough, they chose not to include all of the changes.

To me, some were major errors. I responded in a 9-minute vlog today. They didn't even get the name of my blog right (and I did correct it with the fact-checker).

A friend got her issue before I had seen it. She told me that the story about me seemed "off." She then told me that I shouldn't be surprised because there was an article about fitness bloggers that was horrible in the pages that followed.

I was surprised to read the fitness article, but, given my own experience, I'm not surprised that the article completely skews reality. Marie Claire's leading article on their website is now about the controversy surrounding this article. Probably what they were aiming for.

http://bit.ly/9ZmjQK - This has my vlog response

Jebbica 5 pts

That is just crazy! Kudos to those bloggers for making the writers at Marie Claire shake in their Shape Ups! I read fitness blogs like these for inspiration every day. Sometimes the magazines are just too glossy, make it seem a little too easy to throw everything in your cabinet out and turn into a gung ho super-fitness guru. Reading blogs by ladies like these, knowing that they have downfalls and struggles just like I do, makes it all seem much more manageable to me. Bloggers, I'd say you can go to sleep knowing you are doing the right thing and have won this round of childish stupidity! If Marie Claire would resort to sounding like an anonymous troll blogger, then you know you have the upper hand.

http://thejebbica.com

Marisblogs 5 pts

I am probably going to get things thrown at me for this but....

While I like and respect the bloggers mentioned in the article, I do agree with some of the points the author made and I think she had every right to make them. I think that it's alarming that millions of people consume media each day without stopping to wonder if it's truthful or not. At the end of the day, that is my takeaway here.

What I disagree with is the idea that Marie Claire published this article because they feel threatened by blogs. That's like thinking a person must be jealous of your fabulous-ness when they don't like you when...maybe they just don't like you.

The media is changing in a lot of ways but the firestorm that followed this article has proved that traditional media may be just as relevant as ever.

Mark Vaughan 5 pts

with the extremely bipolar world of fitness advice. It seems as though we have advice from the people who live 'fitness', such as the bloggers who were featured in this article, and then we have the advice with the message of 'eat your favorite foods and lose weight, weight loss is easy, eat chocolate to be healthy, exercise 3 minutes a day, etc'.
I have been exposing the problems behind the 'easy fitness' bloggers, journalists, and so called experts, but I actually wrote a book about why following the advice of fit people won't work for almost all of us, called 'You Are Not A Fit Person'.
Although Katie Drummond went further, to suggest that the fitness obsessed aren't fit, but are potentially disordered/obsessed-and I have seen a lot of fit people who are-and should not be giving advice on healthy living, I don't think it is necessary to go that far.
The point that is worth making here, is seeking out these people as experts is probably no more likely to work the average person then following the 'easy diet' advice, and it may have its own pitfalls (self loathing & obsessive thinking). We need to find balance in our lives, routines that work for us and diets that we can stick to without losing our essential selves.
The only other point I would make is that the bloggers stepped beyond being just bloggers when they set up a 'Healthy Living Summit'. They can no longer hide behind statements like, "I just blog about what works for me".

Runwayrundown 5 pts

I am very disappointed in Marie Claire for taking such a negative stand on this topic. After all what authority does a fashion magazine have over the health and fitness world?

But again, this brings us to the world wide web of blogging. We all do it because we are entitled to our opinion and are free to put it out there for anyone. Hopefully, most people realize they shouldn't take the information they find from blogs as fact and they should do a little research of their own.

LanieRee 5 pts

I have lost respect for that magazine.

glossyveneer 5 pts

Thanks! I may have to look into that... I have kind of missed curling up with a magazine every now and then!

MelysahBunting 5 pts

I think, traditional media is getting scared of the fact we don't rely on them as much (and for how much longer?). Media is now real people. As you always heard when you were younger, "People only say mean things when they don't feel good about themselves."

Media realizes that we aren't buying what they are selling (literally). We aren't size 0. We don't have the money for some overly expensive product. We just don't care anymore.

Bloggers are more relate-able. We trust each other. We are the new media.

I don't read magazines. I hate to think of how many trees I killed to see a nice shirt. I always feel guilty.

I read many blogs though. I feel a deeper connection with the blogger. I don't have low self esteem after reading them either!

JennaHatfield 9 pts

I only have a subscription to Real Simple now. I find that it's less likely to make me feel bad about myself. (And the recipes! OMG!)

Contributing Editor Jenna Hatfield (@FireMom ( http://twitter.com/FireMom )) blogs at Stop, Drop and Blog ( http://stopdropandblog.com ) and The Chronicles of Munchkin Land ( http://thechroniclesofmunchkinland.com ). She is a freelance writer and newspaper photographer.

Kathryn W. 5 pts

Because beauty/fashion dominated magazines are doing WONDERS for the female body image. Please.

I am certainly not the most healthy human being, but I'm also not stupid and know how to put things in context. Thanks, Marie Claire, for insulting my intelligence.

----------------------------

The Soap Box ( http://www.blogher.com/andthatsmysoapbox.blogspot.... )

glossyveneer 5 pts

I read a few of the "big 6" blogs they picked on. I have met one of these women in person (at BlogHer '08) and thought she was perfectly lovely. I really do feel like the article was written in a particularly cruel and mean-spirited manner.

I also have to comment on this from the perspective of someone who has battled an ED for years... there are moments where I unfairly compare myself to the other women, but these bloggers always seem to reiterate the message that everyone is unique and we're all individuals, thus what works for them or what they're doing may not be the solution for another person and they always present that point of view with concern, grace and clarity.

It is concerning that a mainstream media has taken on the role of a traditional troll. Trolling is a creepy and dark side of blogging, but to have your troll print in a nationwide publication is really appalling.

One other note... I cut all subscriptions to any type of women's magazine a few yeras ago because I was tired of the way they presented that everyone had to be "skinny" or "lose weight" or "shave off inches" etc. Marie Claire is certainly guilty of perpetuating that message, for years and years longer than these bloggers have been writing. The MC audience if probably larger than a blogger's. Thus, they are the more likely culprit in promoting unhealthy ideals.

NSane 5 pts

It’s things like this that make me not feel sorry for the much ballyhooed impending demise of “traditional media.” On the one hand, I bemoan the death of traditional newspapers and magazines because I believe they are necessary for our society. On the other hand, when something like this happens, I think they are no better than someone trolling on a blog, so why do they get special status?

This reminds me of a time last year when a friend and I were watching news coverage of a car race he participated in. The news outlet straight up lifted a clip of race he had posted on YouTube and folded it into their coverage without any credit. An outsider would have no idea that the clip wasn’t filmed by that news’ cameras. Traditional media isn’t doing itself any favors with this stuff.

Natalie writes Almost Never Clever ( http://almostneverclever.wordpress.com ), a deviant scrapbooking blog that just might surprise you.

sassymonkey 6 pts moderator

The author wasn't trying to write about ED recovery. It was trying to say that the people you think are healthy and who say they are healthy are not. Or that bloggers aren't experts. Or maybe that bloggers are liars. (I'm not saying they are, I'm saying that's what I think the author of the piece was trying to say.) It was an attempt at a "Gotcha!" piece that I believe has blown up in their face because they flat out attacked people. It was sensational. It was, in my opinion, crappy journalism.

Unfortunately it means that the discussion that we need to have about what actually is healthy will likely be dragged down in the muck, at least until people can get past the fact that people were attacked.

Contributing Editor Sassymonkey also blogs at Sassymonkey ( http://sassymonkey.ca ) and Sassymonkey Reads ( http://sassymonkeyreads.ca ).

victorias_view 18 pts moderator

I believe Marie Claire should reflect on itself before criticizing others. It's a little hypocrtical to be attacking fitness bloggers when most of MC's models are a size 0. What healthy image ae they attempting to reflect to their readers?

JennaHatfield 9 pts

I agree the discussion needs to be had. Although, there are amazing ED recovery blogs on the web. Why didn't the article choose to highlight some of those? More over, I agree that the journalist went about this the wrong way. There was a way to address the bigger problem without calling out people who don't exactly fit the persona that the author was going for when she created this piece.

I think the whole thing was handled very poorly. It's kind of like if an adoption friendly magazine decided to call out six ethical reform minded bloggers and stretch their truths. Sure, there are anti-adoption rhetoric bloggers out there. But if you pick on the middle of the road ones and not the ones really creating the big drama, it doesn't make any sense and, really, it ends up losing the meaning in the translation.

Contributing Editor Jenna Hatfield (@FireMom ( http://twitter.com/FireMom )) blogs at Stop, Drop and Blog ( http://stopdropandblog.com ) and The Chronicles of Munchkin Land ( http://thechroniclesofmunchkinland.com ). She is a freelance writer and newspaper photographer.

sassymonkey 6 pts moderator

I'm kind of all over the place on this one. I think the MC article was mean-spirited. I really do. I think they went with an agenda and twisted what they saw to make it look worse than it is. I think it's easy to look at any person's blog and twist things to look the way you want if you have an agenda.

I don't read MC but I suspect they include diet articles. I find most diet articles, in general, are crap and contribute plenty of triggering and unhealthy behaviors.

BUT I also agree that this discussion needs to happen. If we can't have a discussion about this (as some of the responses to the article have indicated) I think that means that there is a problem. It does not mean that the bloggers have a problem but that we all do.

Contributing Editor Sassymonkey also blogs at Sassymonkey ( http://sassymonkey.ca ) and Sassymonkey Reads ( http://sassymonkeyreads.ca ).