Marketing 101

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Marketing 101

 

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Marketing 101. Chapter 7: Tracking, Metrics and Measurement for Your Blog

4/11/10 7:32am by Maria Niles
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measuring cup

In order to ensure the effectiveness of your marketing in getting you to meet or exceed your business goals, you need to measure your results and adjust your plan accordingly. You need to choose a set of measurements or metrics to track, and then you need to analyze them and compare them against your goals so that you can do more of what works and less of what does not.  Read more >

Marketing 101. Chapter 6: Branding

3/28/10 7:15am by Maria Niles
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NY Yankees

A brand is often thought of as the name of, logo for or symbols used by a business, product, service or person. But branding is actually much more than just the visual representation. A brand includes all the experiences consumers have with and perceptions they have of those companies, products, services or people. Logos Certain images immediately bring to mind the brand associated with them. Do you know what each of these pictures represents?  Read more >

Marketing 101. Chapter 5: Understanding The Consumer

3/20/10 10:36am by Maria Niles
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dartboard

Market segmentation and positioning sound dry, and reading about them can be. However, I find this to be one of the most fun and enjoyable aspects of developing a strategic marketing plan.  Read more >

Marketing 101. Chapter 4: Marketing Research

3/10/10 6:05am by Maria Niles
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Marketing

Market research and marketing research are two functions that help in the development of business and marketing plans.  Read more >

Marketing 101. Chapter 3: The Marketing Mix and the Four Ps

3/1/10 4:00pm by Maria Niles
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The Four Ps of Marketing

One of the core fundamentals of marketing is the marketing mix also known as the "four Ps." The marketing mix is used to determine your target market and to guide development of your strategic marketing plan. While additional elements have been added and the original ones renamed by those trying to make their stamp and in efforts to update the model for new markets and means of marketing, the classic framework has proven durable and still useful.  Read more >

Marketing 101. Chapter 2: Setting Goals

2/17/10 1:00pm by Maria Niles
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Marketing Plan

Businesses are concerned with making a profit. Very simplified, profit is what you make when your revenue or income exceeds your expenses. When expenses exceed your revenue, you have a loss. These elements are tracked through a profit and loss (or P&L) statement. Thus there are two ways to make or increase a profit: either bring in more money or spend less. This is often referred to as either top-line or bottom-line growth. Marketing helps you grow your top-line and can be used to manage some bottom-line expenses.  Read more >

Marketing 101. Chapter 1: Introduction

2/4/10 7:42pm by Maria Niles
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Marketing

Welcome to Marketing 101! This is the first in a series of about some of the basics of marketing. The series is designed for everyone – whether you’re already a social media smartypants or you’re working on building your blog, your brand, or your business; whether you need to know more about all the marketers approaching you about your blog, or you’re just curious about the marketing jargon flying around the internet and the stories behind those crazy companies who try to sell you stuff.  Read more >