Meet Michelle Welsch, Woman of the Week.

Michelle Welsch

You play it over and over in your mind long after it’s over. You want to savor it because it challenges how you think about yourself in the world in a way you hadn’t before thought possible.

You may wonder if the moon is full, perhaps your pheromones might be kickin’ up, or if it’s simply serendipity to attract something that affirms your belief in the magic of life. One thing is clear: like a thunderstorm on a hot dry day, these rarities arrive unannounced and leave you feeling renewed.

With the onset of social media we’re obviously more connected than ever before, but I’ve yet to find an online counterpart that rivals that unexpected personal conversation that really stokes the fire inside me. Unexpected — unless you happen to get an invitation to one of Michelle Welsch’s coveted dinner parties.

In curating hundreds of events for Social Media Week, consulting for Interbrand’s Verbal Identity team, and working

Photo: Parris Whittingham

alongside marketing genius Seth Godin, Michelle recognized the unexpected growth that’s inspired when individuals engage in interactions that are off the beaten path.

Coupled with the realization that she could design a dream job that called on her skills and harnessed her passions, Michelle developed Project Exponential and creates environments for such connections to flourish. Borrowing from her previous experience as a social worker, Michelle asks questions and presents scenarios for people to solve in small groups, simulating an atmosphere in which individuals can learn about each other’s strengths — which often results in new business strategies, client generation and mentoring relationships.

With enormous gratitude for those who inspired her to take those first brave steps in the direction of her dreams, Michelle crafted a role fit just for her. Using her unique creative genius, she now has a thriving business that generates immense value, joy and meaning for her, which in turn translates to immense value, joy and meaning for her customers. Now that’s WoW!


Name: Michelle Welsch

Birthday:  August 6, 1984

Occupation: Connector

Hometown:   Boulder, Colorado

Current city of residence: New York, New York

Contact email:




 Ordinary Magic: If you were at a cocktail party and were asked to
explain what you do in three sentences or less, what would you say?
I invite people to dinner and make introductions that change lives, delighting people towards personal growth.

Ordinary Magic: What inspired you to head in that direction?
MW: I took time assessing my strengths and skills, matching them with values that are important to me. I wanted to share my experiences and use my work history, clinical training, and my network to benefit others. It’s been a winding road, filled with mistakes and learning, but the important thing is to keep moving forward.

Ordinary Magic: What is your accomplishment that you are most proud of to date?
MW: Realizing I have the power to create “the perfect job” — and doing it.

Ordinary Magic: What has the biggest turning point been in your life so far?
MW: I would not be where I am today if it weren’t for the people in my life.

Ordinary Magic: What is your greatest passion?
MW: Things that make my heart beat fast: new experiences, challenges, beauty, watching people build relationships that inspire them to chase their dreams.

Ordinary Magic: What words of wisdom would you give your twenty-year old self?
MW: You’re doing great. You’re just where you need to be. Enjoy.

Ordinary Magic: What was the last book you read?
MW: I’m rotating through a few right now: Bernadette Jiwa’s Make Your Idea Matter, Jonathan Franzen’s Freedom: A Novel, and Zanders’ The Art of Possibility.

Ordinary Magic: What is your personal philosophy?
MW: Just try it. Don’t get in your own way. “Failing” isn’t so bad when you consider the alternative — being stuck, doing nothing.

Ordinary Magic: What is the best advice you’ve ever received?
The only reason a stranger is interested in you is because they are interested in themselves, and they want to know how you will help them.

Ordinary Magic: If you could be anywhere in the world right now doing anything, what would it be?
MW: I’m quite content with where I’m at right now, and I wouldn’t want to be anywhere else.

Ordinary Magic: What do you have gratitude for in this moment?
MW: I am so thankful to be able to do what I love and to have the support of intelligent, kind friends.

Ordinary Magic: Do you have a Life Motto?
MW: “Leap, and the net will appear.” –John Burroughs





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