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Social Media Marketing at Search Engine Strategies San Jose 2009

8/18/09 1:39pm by aspeyer
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On Monday, August 10 Search Engine Strategies and Search Engine Watch kicked off their 11th annual Search Engine Strategies conference in San Jose, California. The three-day conference opened and closed with two training days on Monday and Friday. There were over 70 sessions, covering a wide spectrum of Internet marketing industry including Pay-Per Click, Search Engine Optimization, duplicate content, social media, link building, and video optimization to name a few. This massive conference also included a two-day expo floor with over a hundred companies.  Read more >

Get Home Faster and Safer Using Proven Defensive Driving Skills

7/13/09 4:33pm by aspeyer
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Driving on the freeway in gridlock traffic in southern California is no fun at all. Throw in a few disgruntled workers, teenagers and road ragers and the freeway could be a very dangerous place. Every day on the road I see people getting cut off, swerving in and out of lanes, yelling, racing, not signaling, tailgating, etc. Unfortunately for Americans, the National Highway Traffic Safety Administration (NHTA) reported more than 41,000 deaths from car accidents in the US in 2007. For many of us, this is a scary reality. Since I graduated college, I see more and more people driving aggressively and putting others at risk. Commuting to a regular job is nowhere near the same as any summer job commute. Joining the real world means taking on more responsibility, and it begins with your car.  Read more >

Implement Star Keywords to Increase ROI and Page Ranks

6/25/09 4:20pm by aspeyer
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By now, we all know the importance of keywords for search traffic. However, having keywords on your website does not mean that you will instantly be searched. Keyword placement and design are specific art forms. For the purposes of this article, I will explain in detail the importance of having varied keywords and how to use your analytics to filter out the ones that are causing you to lose money. Optimize Your Brand To optimize your brand related searches, pick a few pages on your website that you want ranked higher. Products and Services page is a good start. Tweak the content to allow for both star keywords and user keywords. A star keyword is a keyword with your brand name attached. If you sell software and your brand name is BZ Programs, then a star keyword could be “BZ content management systems.” A user keyword is what the general public may find to search for you ie: “content management systems.” By implementing the keyword “BZ content management systems,” you get the best of both worlds.  Read more >

Web Success Strategies Learned from the Online Marketing Summit

6/18/09 11:36am by aspeyer
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By: Alyse Speyer, Copywriter - Web Success Team On Tuesday, June 16, I packed up my laptop and headed down to Long Beach, CA to attend the Online Marketing Summit. The main areas covered were Social Media, Search Engine Marketing (SEO & PPC), Web Analytics, Usability, Email Marketing, Digital PR and Integrated Marketing Strategy. This all day event included expert speakers from major online marketing firms such as Ray “Catfish” Comstock, Debbie Qaqish, Tim Ash, Steve Woods, Dana Todd and many more. Each speaker discussed real world experiences; case studies; analysis of what works, what doesn’t and why. The Web Success Team learned many practical applications and cutting edge strategies that will benefit clients.  Read more >

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Alyse in Wonderland

me and my travels

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direct response marketing and other forms of online marketing and social networking

Ask Patty

femal friendly automotive advice

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Full Name
aspeyer
Member Since
September 2008
About Me: 
Alyse Speyer has a degree from the University of California, Santa Barbara with a BA in Literature from the College of Creative Studies. She has several published poems in the 2008 Spectrum and a short story published on UnderThisRedRock.com. She was also an editor for Into the Teeth of the Wind, a UCSB poetry publication. After studying abroad in Barcelona, Spain, Alyse developed a taste for traveling and with that an interest in travel writing. She speaks Spanish, French and has an understanding of Catalan. Alyse currently works as a freelance copywriter and blogger for the web writing for a variety of fields including credit repair, marketing, real estate, environment, cars, health and nutrition. She specializes in Search Engine Marketing, web copy and editing. She researches new and effective ways to drive traffic to her clients’ websites as well as helping their businesses offline by writing newsletters and workbooks for them.
Location Tags: 
los angeles,santa barbara,barcelona,spain
Employers: 
ask patty,web success team
About Me Tags: 
blogher,cars,marketing,web success,environment,internet marketing

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