Deborah Shane : MyBlogHer Profile

Steve McKee, author of When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It , talks about today’s marketing and media fragmentation in his Bloomberg article: Integrated Marketing: If You Knew it You’d Do It. He says: “The good news is that there is a powerful way to overcome fragmentation: integration.  But don’t be deceived—it’s more difficult than it appears.”  Read more >

This is the final part of our six part series on Brand Power-Are You Building It! We have journeyed together on an adventure and explored, gone off the beat and path a little, detoured and taken some side trips but have never lost site of the main road.  Read more >