KY's ad campaign featuring everyday couples putting a bit of spice into their sex lives is deserving of praise. In KY's ads, the use of the lubricant isn't trumpeted -- KY's ads say the use of sex aids are perfectly normal, rather than deviant or a fix for defectiveness -- the problem is what they claim using their lubricant will do for women: give them the best sex of their lives, as proven by science. Say what? Read more >
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