Jennifer Schwab

As Chief Sustainability Officer, Jennifer is responsible for all environmental information, education, and other initiatives at She developed the SCGH “GreenCheck” validation program and directory for green suppliers. She is also the founder and co-creator of Green Leader®, an internationally recognized sustainability training program for individuals and business professionals. 

Mother Nature: The Omnipotent

Click here to read an original op-ed from the TED speaker who inspired this post....more

Red, White, & Waterless

PARK CITY, UTAH -- Over July 4th, I was hiking in the breathtaking mountains of Park City, clipping along at a steady pace at 8,000-plus feet with the Blind Melon song "No Rain" providing musical backup. I came upon a near-empty snowmaking reservoir that is usually full at this time of year. Realizing I never paid much attention to the lyrics since the song's hook is so unique, I suddenly thought, "No rain, indeed." The small puddle in the center of this receptacle won't provide much fuel for snowmaking unless the rains come a lot more frequently, and for long showers. ...more

The Great Downsizing Debate Continues

Jennifer Schwab Director of Sustainability,

Car Collecting, The Ultimate Reuse, Restore, Repair, and Recycle

ORANGE COUNTY, CA – I spent Saturday morning at one of the world’s best car museums, viewing a mind-blowing collection of classic automobiles from the 1930s–arguably the modern era’s high point of car design as art. These cars are owned by General William Lyon, an octogenarian renaissance man who has accumulated dozens of one-of-a-kind classics that are the automotive equivalent of Renoir, Pissaro, de Kooning, Rothko , you get the idea....more

Downsizing -- A Thousand Square Feet Per Person, A New American Standard

Let's face it, the Great Recession has not been a plus for the green movement overall. Most ordinary Americans are still sympathetic to the cause, but their willingness to spend even a penny extra for environmentally friendly products has been dampened by four dollar gas, five dollar cereal and loss of equity in their homes....more
All of your points are right on the mark.  As my husband and I inch closer and closer to being ...more

New York Times, Take This!

A recent New York Times article, in classic "all the news that's fit to print" fashion, declared that the bevy of green consumer products introduced over the past five years is going the way of the buffalo and Circuit City, i.e. headed for extinction. ...more

Cautiously Optimistic at Laguna Niguel

LAGUNA BEACH, CA – “FORTUNE Brainstorm Green” is probably the number one environmental business conference in the world. A host of top CEOs, heads of NGOs, and a variety of consultants, private equity investors, venture capitalists and journalists descend upon the spectacular Ritz-Carlton Laguna Niguel each April — this was my third annual event — to examine the state of green biz....more

Nonprofits Get Creative to Keep the Donations Coming

Over the past few years, most charities have been challenged, to say the least, on fundraising efforts. Many previously flush donors have been forced to cut back on their generosity. Asking the remaining contributors to dig deeper is not the answer in most cases. What's a nonprofit to do?...more

We Can Send a Man to the Moon, But Can't Invent a Green Credit Card!?

You just received your new credit card, and have to destroy the old one. Good luck, the darned things are seemingly indestructible. Better have industrial-sized scissors. Too bad these are not recyclable; I just learned this after having dropped them in the recycling bin for years. If you think about it, of course they aren't recyclable. After all, they have the magnetic strip and the hologram, neither of which are good for the environment....more