Jane Schonberger

Jane Schonberger is a product development consultant and content strategist with a background in traditional and digital media. She works primarily with sports, entertainment and lifestyle brands and has extensive experience with content production, licensing, syndication and distribution as well as sponsorship and marketing. Her track record of success includes identifying growth opportunities and market trends along with conceptualizing and creating media for delivery on a variety of consumption platforms. As both an executive and a consultant she has worked with creators, publishers and brands to develop a diverse slate of multimedia projects designed to drive audience and user engagement as well as generate revenue.

Schonberger began her career in New York City as Director of Production for Warner Audio (a division of Warner Publishing) and relocated to Los Angeles where she served stints as an Editor-at-Large for Hyperion and production and/or creative executive for Walt Disney Co., Mommy & Me, Inc. and Fox among others.

Schonberger is currently the Managing Partner of Pretty Tough LLC, a media and lifestyle company whose products include a series of YA novels published by Penguin USA and an original online video series produced by Vuguru. She is also the Co-Founder of WomenTalkSports.com. the premier aggregator of sports blogs and journalism by and about women as well as the Sports Editor for BlogHer.

Schonberger is also the mom of two teenage daughters, who challenge and inspire her everyday and make her eligible to play in the Mom's Basketball League at her local gym. Connect on Linkedin.

Find Jane on Twitter at @jschonb or @PrettyTough.

Calls for Boycott of Sochi Olympics by LGBT Advocates Escalate

The Winter Olympics are scheduled to begin in a little over six months in Sochi, Russia. But as the event draws near, athletes who have trained their entire lives for a chance to win Olympic gold find themselves in a difficult, and perhaps risky, situation. Human rights and LGBT activists are calling for the Games to be relocated or boycotted while Russia is standing firm on its draconian anti-gay laws. ...more
This is such a difficult, complex question, and I'm still not at all comfortable with Russia ...more

Can the '3 to See' Galvanize the New WNBA?

The WNBA began its 17th season of play over Memorial Day weekend. That's about 16 seasons longer than early skeptics gave the league. But lo and behold, women's basketball is alive and kicking. And with the infusion of fresh talent, namely phenom Brittney Griner, the league holds tantalizing promise this year, ...more

Why Is NBA Player Jason Collins Coming Out Such a Big Deal?

“I’m a 34-year-old NBA center. I’m black. And I’m gay.” With these three short sentences, Jason Collins became the first active male player in any of the big four of American sports —baseball, hockey, basketball, and football—to come out....more
This is huge. As a mom of teens, I'm telling you, this is a big one.  I cannot overstate how ...more

Reasons to Run: Inspirational Stories From the Start Line

Ten years ago Sally lost her husband shortly after they were married. With her friend Lisa's encouragement, running has given Sally a second chance at life. Sally truly believes she wouldn't have survived without running. It was therapuetic on a multitude of levels. She put one foot in front of the other until she could run a mile, and then five miles, and then ten and finally a marathon.Watch this video, part of a web series produced by DICK's Sporting Goods, to see what a profound difference running can make in people's lives. Maybe have a Kleenex handy....more
I had no idea about this post and minutes before I saw it, I posted on FB that a tough work-out ...more

MLB Opening Day Like Christmas in Spring

Most baseball fans believe that Opening Day should be a national holiday. Typically taking place the first week of April, the first official day of the baseball season serves as a symbol of rebirth.  Many feel that the occasion represents a newness or a chance to forget last season, in that the 30 major league clubs and their millions of fans begin with 0–0 records....more
BlogHer yes! Go #bravesmore

Surprisingly, Devoted Group of Women Defend Oscar Pistorious

Editor's Note: Today comes news that a South African judge has eased the bail restrictions on Oscar Pistorius, who is accused of murdering his girlfriend Reeva Steenkamp, allowing the Olympic sprinter to leave the country for competitions. This adds a new wrinkle to the already bizarre case but it's probably a welcome development for “Pistorians” - a self-appointed group of women who make it their life’s mission to defend Pistorius.  In the wake of so much coverage about violence against women, why would this group so passionately defend Pistorious?...more

Backlash from Tiger Woods 'Winning Takes Care of Everything' Ad

Nike is causing a media firestorm with its latest ad showing a picture of Tiger Woods with the tagline, “Winning takes care of everything,” a phrase he often uses with reporters when asked about his ranking....more
BlogHer IMO, "character" takes care of everything and makes you a winner in the ways that ...more

That's Cute Meme Celebrates Minnesota Women's Perfect Hockey Season

The Gophers became the first Division I hockey team — men’s or women’s — to complete an undefeated NCAA championship season since the Cornell men’s team went 29-0 in 1970.This meme pretty much sums up the accomplishment (except the Heat's winning streak is now up to 27 games:...more

2013 #MarchMadness: FGCU and Other Weekend Bracket Busters

I didn't pick 'em but I love watching the underdogs win. March Madness continues as the weekend's games featured lots of bracket busters starting with 13th seeded Harvard defeating #3 seed New Mexico for their first tournmant win since 1946 (only to be later demolished by Arizona) and the best Cinderella story so far - FGCU as the first 15 seed in the Sweet 16 in tournament history....more

Olympic Gold Medalist Dorothy Hamill an Early Favorite to Win DWTS

Olympic gold medal figure skater Dorothy Hamill, known as “America’s Sweetheart,” is  one of four athletes competing this year on Dancing With The Stars. She is paired with professional dancer Tristan MacManus.Hamill was only 19 when she won Olympic gold in 1976 and quickly everyone wanted to be just like Dorothy. She admitted she didn't handle it very well, yet she skated on. Now 56, Dorothy is the oldest contestant on this season. You would have never known it by watching her Monday night....more
She was okay but there were others who did better. I don't think she will win. I do applaud her ...more