Justine Musk

Fiction writer, blogger, fierce mama of boypack, secret fashionista on the hot-pink brick road trying to find her way home. Or maybe to Starbucks.

why bad girls get all the best lines

Ten months ago I wrote a post called why you need to write like a bad girl. I was groping towards a connection between ‘badness’, writing, and authenticity. Except I didn’t realize this until I read a book (for a nonfiction project I’m working on) called THE CURSE OF THE GOOD GIRL by Rachel Simmons....more

How to Write (Better): Author Branding and Unmarketing in the Publishing World

The reason why a brand is necessary for survival is because it doesn’t just promote, it filters and curates. As the distribution barriers collapse and more and more people publish online, readers need to know where to go and who to trust in order to find great material without sorting through all the crap. If readers trust you, and your well-defined creative vision, they will go to you to find cool stuff to read, and also to share and recommend to their friends. ...more
@JennaHatfield@FireMom Your brand stands for who you are and what you write about. It stands for ...more