Liz Mair

Liz Mair is the founder and President of Mair Strategies LLC, a communcations firm founded in 2011.

An online communications expert, new media adviser, political consultant and blogger, Liz  served as online communications strategist to Wisconsin Gov. Scott Walker during his campaign against recall, Texas Gov. Rick Perry, and ex-Hewlett Packard CEO Carly Fiorina during her run for Senate. 

During 2008, Liz served as Online Communications Director at the Republican National Committee, where she led an aggressive and groundbreaking online media outreach effort aimed at electing John McCain, Sarah Palin and Republicans across the country.  

Liz blogs at, and guest-commentates for CNN, MSNBC, Canada's Sun News, and Al-Jazeera English.

Born and raised in Seattle, Liz lived in the United Kingdom for ten years.  There, she earned an MA in International Relations from the University of St. Andrews and attended law school, ultimately practicing corporate law in the City of London for three years.  Liz also holds a certificate in Political and Social Sciences from the Institut d’Etudes Politiques de Paris.  

What's Wrong With the GOP: A Republican Consultant's View

In the aftermath of last November’s rather crushing GOP loss, there’s been the usual process of soul-searching, auditing, and roundtable discussing to ascertain what went wrong and how the Republican party can avoid screwing up on a similar par in 2014 and 2016....more
@all.things.fadra "But I have to wonder if you could win an election on a moderate stance. ...more

Men in Skirts?

About two weeks ago, following June 8 primary night, the big meme in political media was “The Year of the (Republican) Woman.”  Primary victories by the likes of Meg Whitman and Carly Fiorina in California, and a strong performance by Nikki Haley in South Carolina, followed on the back of victory the week prior by Susana Martinez in New Mexico.  ...more
What is the problem ? The men in pants, Haven't done so well governing this country or any ...more

All in a Day’s Work

Working for the RNC this election cycle, I get asked a lot of questions. One of the most frequent, especially from friends, family, acquaintances (and BlogHers I e-mail with) is: What’s it like working for the RNC with just weeks to go until the presidential election? ...more

Sarah Palin's cluelessness about what is going on in the country, the world, the planet is ...more

Talking small business

On Monday, John McCain visited Pennsylvania, where he attended a meeting with small-business owners to discuss jobs and the economy. While his remarks on energy earned plenty of press coverage, his comments on strengthening small businesses, and thereby promoting future economic growth, were less noted. As such, I wanted to use this post to highlight some key aspects of John McCain’s plan to help them. ...more


Taking Our Conversation Further

Last week, I was pleased to join the BlogHer community in San Francisco for your 2008 conference. It was a great experience and I enjoyed having the opportunity to meet and speak with so many of you about this year’s presidential election and why I am supporting and (literally) working to elect John McCain. ...more

What is McCain's response to the proposed legislation by HHS that places the rights of health ...more