Nora D Richardson : MyBlogHer Profile

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Images have IMPACT

5/25/12 8:36am by Nora D Richardson
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Color Psychology, Part 2: The Secret Power of Color

5/10/12 7:26am by Nora D Richardson
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Working Up to Brand ColorWhen I work with a new client to brand or re-brand their company, I always discuss color FIRST. Why? Because the first logo draft I provide my clients is always black and white. So, in reality, I end up explaining the power of color long before color choices are made.I do this for two really good reasons:  Read more >

Color Psychology, Part 1: Big Brand Color Strategies

4/27/12 7:28am by Nora D Richardson
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Color is powerful. Color is dangerous. Used correctly, color digs deep inside of us, urging us to act, pouncing on our instincts, and releasing our emotions into the wild. Most of us experience raw reactions to color, even if we’re not conscious of color as that catalyst. Many of these reactions are illogical, stemming from passionate or painful memories long past. In other words, our life experiences change our opinions on color.  Read more >

The Business Owner’s Quick Guide to Consistent Brand Color

4/20/12 8:25am by Nora D Richardson
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Branding Colors

There’s a lot more to understanding color than meets the eye.You’ve heard it before. Branding experts are always saying the same thing: you must have your exact brand color on EVERYTHING, EVERYWHERE. Yet, when you try to get your design team on the same page, you end up frustrated. The brand colors on your printed materials never seem to match your brand colors online!  Read more >

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The Branding Spot Blog

Business Tips on How to Brand EXTRAORDINARY

Spot-On Branding

Stop Running from Spot to Spot. It's time to brand SPOT-ON.

Information

Full Name
Nora Richardson
Member Since
October 2011
About Me: 

I am a brand consultant and brand identity designer who has helped businesses for 15 years create a strong brand image—one that enhances visibility, creates an emotional response from ideal clients, and strengthens the foundation for business growth.

Knowing firsthand what most business owners are struggling with, I am able to easily connect, assess and translate the company’s vision into a strong and powerful brand.

I have designed for a range of businesses from small business to Fortune 500 companies including Kahlúa, Olympics, Northwest Airlines, and Water Missions International.

I am quite adventurous and love to travel.  I am married to my college sweetheart and we are the parents of a 20 year old Siamese cat named, Bob.

Profession: 
Brand Identity Designer and Speaker
Location: 
South Carolina

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