SocialButterfly : MyBlogHer Profile

My background is in journalism, as that is my undergraduate degree. I use to always want to write for a bi-lingual paper. So, I did. I wrote for a bi-lingual, bi-monthly (Spanish and English) paper and covered the growing Latino community. Seeing the community strive and work to advance a better quality of life and the huge barriers before them, I realized I did not want to report on the issues and remain objective, but want to play an integral role, influencing change for the better. So, I switched to advertising and discovered the under practiced, under developed, niche industry of social marketing and immediately knew I found my calling.

Now, I have years of experience on both sides of the fence, client and agency, grassroots, local, state and national initiatives…and continue to grow. Though I may be young in years, my passion, knowledge and experience are quite matured and continue to take flight. Currently, I work at a social marketing firm outside of Washington D.C., where I combine my specialties in social marketing with social media marketing for government agencies, non-profits and foundations.