Susan Getgood

Susan Getgood has been involved in online marketing since the early 90s, witnessing first-hand the evolution of the web to the interactive communities we participate in today. She’s passionate about helping brands and bloggers connect in mutually beneficial ways, which is the focus of her blog Marketing Roadmaps (getgood.com/roadmaps)and her day job as VP Influencer Marketing at BlogHer. She writes about life, the universe and almost everything at Snapshot Chronicles (snapshotchronicles.com) and is one of the co-founders of Blog With Integrity (blogwithintegrity.com). Her book Professional Blogging For Dummies (Wiley) was published in July 2010.

Kids, online relationships, digital safety and a little Minecraft

Last month, I had the privilege to attend the New York Women in Communications (@nywici) Cocktails & Conversations panel on The Future of Communications. Moderated by the group’s outgoing president and NY PR agency head Liz Kaplow, the panel featured BlogHer CEO Lisa Stone, Dana Points from Parents and American Baby and Sarah Davanzo from ad agency Sparks & Honey....more

Spring has sprung, and I’m out and about

It’s finally spring in the Northeast. The relief on the faces you see on the street, in the subway, on the commuter rail platform is palpable. Even a little rain doesn’t seem to dampen the spirits ....more

Potato Galette Recipe

On today’s menu, Potato Galette. Super easy. All you need for 4 generous servings: 2 large potatoes, olive oil, salt and shredded cheese of your choice ....more

Eccles Cakes: Recipe and Video

This weekend I made Eccles Cakes, a family favorite pastry....more

Color Obsession: Radiant Orchid

Radiant Orchid Picks by susan-getgood featuring a sephora collection lipstick The Pantone 2014 color of the year is a bright fuschia pink called Radiant Orchid. And while I wouldn’t say I’m obsessed, I have bought exactly four things for my spring wardrobe so far and they are all variations on this theme. A couple of accessories, a lipstick and of course nail polish to add a little pop of color and brighten up the Spring wardrobe without spending a lot of money. 1 ....more

Reflections on Westminster Kennel Club Dog Show, 2014

I attended Westminster 2014 as a guest of STAINMASTER,...more

Commercials worth watching: P&G Thank You Mom/Raising An Olympian series and Budweiser’s Super Bowl #BudweiserPuppy

Disclosure: I attended a press event for the launch of P&G‘s Raising An Olympian short films last fall. ...more

Shining a Light on the Native Advertising Debate

Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. ...more
" let’s take a deep breath and realize that the consumer doesn’t care whether it is paid, owned ...more

New Year’s Resolutions

I don’t make them. And I don’t intend to start now. I’ve already committed to some actions to safeguard (and maybe improve in some aspects) my health, and hanging them on an arbitrary date is silly ....more

Christmas traditions

Like most families, our Christmas traditions are a blend of heritage, family and the things you add just because YOU like them. Or sometimes, as most of my family will attest in the case of my Christmas music, ONLY because you like them. But I digress ....more