Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network.
I don’t make them. And I don’t intend to start now. I’ve already committed to some actions to safeguard (and maybe improve in some aspects) my health, and hanging them on an arbitrary date is silly ....more
Like most families, our Christmas traditions are a blend of heritage, family and the things you add just because YOU like them. Or sometimes, as most of my family will attest in the case of my Christmas music, ONLY because you like them. But I digress ....more
Just when you thought it couldn’t get any weirder, we have the December 2013 Bigot Olympics. Granted, there were other notable examples of racism, sexism and homophobia in the news over the year, not the least of which was the verdict in the killing of Trayvon Martin. But December was truly the lightning round, with three stupendous examples of bigotry for our consideration: “Reporters” at Faux News debate Santa’s race, positing that, despite evidence to the contrary, Santa must be a white dude; A minor celebrity from an odd (and oddly successful) reality show about a family business, in which many of the adult males resemble ZZ Top (but without the humor, and quite possibly, talent), goes on the record with his racism and homophobia; A PR professional tweets a racist comment just prior to boarding a long flight to South Africa, setting off a Twitter-storm of reaction, immediate response from her employer and ultimately, termination of her employment ....more
Three days a week I commute 90 minutes each way into Manhattan. Most mornings, the train is fairly quiet; there is an unwritten weekday commuter rule (suspended on weekends!) that noise and conversation should be kept to a minimum. So most mornings I work or read or sleep ....more
My previous recommendations all fit into the fantasy mystery category and were written by women. This post moves onto the mysteries I’ve read recently, and can be summed up as Book for the Beach written by Boys (men!) The Cloud by Matt Richtel. Richtel draws on his experience as a NY Times technology reporter in his novels, combining the ethical dilemmas presented by computer technology with good old fashioned suspense and intrigue ....more
Pinterest is top of mind for many marketers these days, and clearly some things are more effective than others. Here are the four ways we recommend for BlogHer influencers to engage with and promote brands on Pinterest. 1. Create a board for a brand on its Pinterest account....more