Toby Bloomberg : MyBlogHer Profile

New York! New York! Get ready for the women bloggers. BlogHer Business is less than a week away. I’ve had the best time getting to know the amazing, and very different, women, who I’m sharing the opening of the panel “Should You Blog?” Penelope Trunk, Remi Adams and Roxanne Darling and I call it the “opening” since our job is to jump start the conversation opening the doors to a discussion with and among the people attending. In the second mini interview with the panelists, Remi Adams, director of public relations for Homestead Technologies encourages you to ask a few questions before you launch a corporate blog. Toby: We are speaking at the BlogHer Business Conference on the panel "Should You Blog?" The panel is part of the track "How Do I Get It Right the First Time?" How can you get a corporate blog right the first time? Remi: Make sure that the purpose of the blog is well thought out before embarking upon it. What’s the point of the blog? Who is the audience? How will it be used? Who is writing it and in what voice? What information will be divulged and will that information need to be cleared with anyone within the company? These are just a few of the questions people should ask themselves before creating a corporate blog. Also, ask yourself a question people rarely ask of themselves: Do you have the time or resources to create content? Toby: The blog, CEO Unplugged  Read more >

Last month I caught up with Elisa Camahort when we were in DC. Although I've been involved, as a speaker, editor and supporter, of BlogHer since the early days (It's strange to think that less than 2 years can be called "the early days" in social media.) I was curious to learn how within, what seemed like seconds, BlogHer had morphed from one workshop - to an online community - to an ad network - to two niched conferences.  Read more >