WISIblog : MyBlogHer Profile

By Nikki Dryden, Canadian Olympic Swimmer and Attorney. Sport, unlike anything else, brings the world together, has the power to change lives for the better, and is truly universal. “It has an almost unmatched role to play in promoting understanding, healing wounds, mobilizing support for social causes, and breaking down barriers”, says former UN Secretary-General Kofi Annan, who believes that sport has the power to breakdown “myths and prejudices.” He also notes that athletes as well as sports organizations are critical in “unifying societies torn apart by conflict, tackling prejudices...and in breaking down gender inequality.”  Read more >

I am pretty sure that I am going to take a lot of heat for this blog post from some of my regular followers but I cannot help it. I love the WTA's Strong is Beautiful campaign. Unlike other women's sports marketing campaigns that come across as cheap, poorly planned and unartistic, this advertising campaign by the WTA is very professionally done, sends a very strong and potent message and focuses on the elite players of the game.  Read more >