Missoni for Target: Is the Hype Worth the Quality?
By AdrienneRoyer on September 13, 2011
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In case you missed it, Target's website -- one of the largest retailers in the world -- crashed when they released their Missoni for Target line this morning at 6 a.m.
You would think that a store that debuts several designer collections a year and deals with Black Friday sales would be able to handle the capacity, but even they were overwhelmed.
Following the hype on Twitter, I headed to the closest Target during my lunch break and scoured what remained of the limited edition collection at a Chattanooga, Tennessee location.
Every year, Target partners with a designer to produce a downmarket line. The success of this program has been huge. Some years, designers can translate high-end looks into dresses under $50 that look fabulous. Some years, they don't. This year's collection of Missoni for Target is good.
Given the hype of this particular collection (it seems bigger than Zac Posen or Rodarte), I'm not surprised.
High-end knit wear may be expensive, but knits translate in cheaper fabrics. Plus the brightcolors and patterns that Missoni is known for hit the Target demographic well.
However, the quality isn't there. I snagged the last pair of ballet flats in my size after seeing a number of Facebook friends comment that they couldn't find them at locations around the country. Since I was short on time, I threw them in my buggy and decided to think about them. After all, I can return them or put them up on Ebay.
There were virtually no accessories left -- a scarf, a hat and a handful of clutches.
These shoes, admittedly adorable, feel more like slippers. I'm tough on shoes, so these would not last long on me. For $39.99, I can find a decent pair of flats by Steve Madden, Ann Klein or Calvin Klein at Marshall's. Is the hype worth it?
I also picked up two shirts: a black and white cardigan and a multi-colored shirt. Usually, I turn my nose down at anything that contains acrylic. However, I bought into the hype and purchased them. I'm undecided if I'll keep them.
Releasing this during Fashion Week is smart, especially after news that their pop-up shop in New York sold out several days early.
Will you be stopping by Tar-jay and picking up anything today? Target's marketing is slick and has been for at least the past decade. But, s having a designer label worth paying top (Target) dollars for trendy clothes that are unlikely to last more than a season?
And if you think it was just clothes, look what happened to housewares. When was the last time you saw shower curtains sell out?
Adrienne works to save money and live graciously at Modern Belle blog.
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