The Mobile Imperative

Mobile usage is predicted to overtake desktop usage by next year.* Deborah Jackson, founder of Women Innovate Mobile and JumpThru, Ellen Pack of Common Sense Media, former COO of DeNA, Joanna Drake Earl, Jacqueline Jones of Kaplan, and Mirjana Spasojevic of Kindoma discuss why, as an entrepreneur, it's never been more crucial to make sure you're starting out by putting your big idea in the palm of your users' hands, and recognizing the impact an always-mobile, multi-screening user has on every company seeking traction today.

*Source: Business Insider