Morning Keynote: Funding social media marketing programs: Where you gonna get the money?

This frank and fearless discussion will explore the many ways in which social media is being funded, and what brands and agencies and communicators must do to get the dollars they need to fund the initiatives that they want to launch. Social Media is part advertising, part word of mouth, initiative-driven, promotionally-relevant and a great research tool. Does the money come from Media, PR, promotion, research, event, and/or product development budgets, or all of the aforementioned? BlogHer EVP and industry veteran Gina Garrubbo moderates a discussion with social media budget-wranglers extraordinaire, including Unilever’s Phyllis Joseph, MEC Global's Andrea Wolinetz and PepsiCo’s Bonin Bough. These panelists are navigating new waters, collaborating across departments, brands and approval levels to get big, innovative, market-changing social media initiatives done.