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Everyone wants a post, idea, art, or product to go viral, though there's obviously no true-and-tried formula... right? I mean, yes, create something fantastic that touches people's hearts is a good place to start, but even that doesn't ensure that the world will wake up and notice. Which is why people are studying how to create viral moments, such as the very successful media campaign for the new Muppet movie.
Mashable has a fantastic post this week deconstructing how social media was used to bring back the Muppets. They attest:
In fact, we would go as far as to say that the campaign for The Muppets is one of the most socially savvy we have seen from any studio for a major release window. Let’s take a look at some of the ways social and digital have come together to promote the film, connect fans and spread the word.
Some of those ways is taking on a Muppets persona that people instantly recognize and connect with on their Facebook page ("1 bazillion likes"), fun YouTube videos that appeal to both the parents and children they hoped to hook with their movie, and a Twitter account manned by the snarky characters Statler and Waldorf. As Mashable points out: "The Muppets was one of the first brands to join Google+, and its Google+ page is a great example of how brands can effectively leverage the platform."
Long before there was ever a hint that a new Muppet movie was in the works, we started showing the twins old episodes of the television show from DVDs we checked out of the library. And maybe that's the kindling one needs in order to ignite a virtual fire with a social media spark. Take something beloved by millions that harkens them back to their childhood (for instance, the Muppet Show, their Kermit stuffed animal, or the song "Rainbow Connection") and pair it with the new way they're communicating: Facebook, Twitter, and YouTube. And there you have the viral formula.
What do you think of the Muppet social media blitz? Anything you learned that could be used for your own blog or ideas?
Credit Image: © Glenn Weiner/ZUMAPRESS.com
Melissa writes Stirrup Queens and Lost and Found. Her novel about blogging is Life from Scratch.
