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Alas! I have been running around like a headless chicken trying to get everything done before our departure for Manila today at 6am. It's a door to door delivery (almost) so it's going to be less stressful.
Apart from being excited to be going back home, I'm also overjoyed because we're celebrating our first year wedding anniversary. Time sure flew. People ask me how married life is and I only have one answer every single time - bliss! Being married to a man with whom I can communicate at every level and makes life so much more fun is just the stuff fairy tales are made of.
On Friday last week, the 23rd, I attended a workshop run by Simon Middleton . Such a brilliant man - one of the most creative people I've ever met. He talked about and demonstrated various ways of creative thinking and towards the end shared with us the concept of Lovemarks. The idea is quite simple, executing successfully is another matter. It's applicable at work, marketing and certainly personal relationships.
Put simply, being a lovemark is what one would normally aspire to be. Let me explain by using the diagram below.
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I am certain that you can draw up a list of products you consider a fad, a commodity, a brand and a lovemark. And among the people you know, who are your lovemarks. The most important thing to know though is how to become a lovemark. According to Kevin Roberts, CEO Worldwide of Saatchi & Saatchi , there are 3 Hallmakrs of a Lovemark:
Mystery draws together stories, metaphors, dreams and symbols. It is where past, present and future become one.
Mystery adds to the complexity of relationships and experiences because people are drawn to what they don’t know. After all, if we knew everything, there would be nothing left to learn or to wonder at.
Sensuality keeps the five senses on constant alert for new textures, intriguing scents and tastes, wonderful music. Sight, hearing, smell, touch, taste.
Our senses work together to alert us, lift us, transport us. When they are stimulated at the same time, the results are unforgettable. It is through the five senses we experience the world and create our memories.
Intimacy means empathy, commitment and passion. The close connections that win intense loyalty as well as the small perfect gesture. These are often remembered long after functions and benefits have faded away.
Without Intimacy people cannot feel they own a brand, and without that conviction a brand can never become a Lovemark.
To many people, the Mac is a lovemark - they both love and respect it. What about those American Idol wannabes? I think they're more of a fad - we love them, but have little respect for a lot of them. And then there's George W Bush. I'll let you decide on that one.
All I can say is - each night I thank my lucky stars because I get to share my life with a true lovemark!
Do tell me who your lovemarks are and why.
Goddess888
joy@thegoddessinyou.co.uk
The Goddess In You
