My Starbucks Idea - business 2.0

"Name tags on employees. I like to be able to start a conversation with a name. I see the same folks all the time and enjoy speaking with them, but i don't always remember their names."

"Not all employees are as friendly as they should. I think you should reemphasize customer service since that is one of the reasons I go to Starbucks."

"Hire more mature people who have a more developed idea of what customer service is."

"have a separate line "express" for drip coffee only."

"Starbucks needs to make ALL stores have free Wi-Fi. In Seattle I go to Tully's, because of the free Wi-Fi, not superior service."

"More of the comfortable-type chairs (cushion) - fewer tables and hard chairs. Offer the bar-type seating in more stores."

All the above quotes are taken from Starbucks's new venture, MyStarbucksIdea.com, a true web2.0 jewell, both for Starbucks, and their customers.

Raw, yet friendly and simple : hand your customers a mic so that they can let you know what they want. Show them that you listen with both ears, and they'll tell you exactly what you need to do to make your business better.

** About this entry **
This entry was previously posted on my blog at: http://mcturgeon.com/blog/2008/03/20/mystarbucksideacom-business-20
I am m-c, an artist, consultant and communicator. I am interested in people, life, technology, and the creative potential of web publishing tools. I run meïdia, a creative studio, Creacamp, a gathering about arts, craft and technology for girls, and i wrote a book.

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