My Take on SXSW 2012: Film, Music, Interactive, and More

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SXSW aka South-by-Southwest, the event that takes a week of my time every year in Austin, Texas, seems to get bigger and bigger every March, not to mention more global.

On the interactive side, there was so much activity between the dozens and dozens of panels to the after parties, all of which I couldn’t keep up with despite my social media apps buzzing me every ten seconds to tell me what was happening and where. Foursquare remained a popular app for check-ins and to see where your buds were – that said, the private parties were off the grid and frankly, had to be, for the intimacy of the “old SXSW” to prevail, a necessary for those of us who have been going for a decade (or more).

Some late nights, I retreated to The Driskell which has become a little too crowded as well, but at the very least, you’re likely to run into some industry buds who are more in the mood for a quiet drink amidst moose and deer on the wall and antiquated brass and iron statues that mesh the culture of Texas with England somewhere along the way.

The below was taken on my iPhone at some random 3 am hour in the Driskell lobby.

Driskell hotel (1)

Other nights, after the official invitations of music, film and interactive wore me out, taking in a dive bar where you could take in some off-the-beaten path music was the way to go.

TED decided to have a ‘showing’ at SXSW this year (aka TED@SXSW) and blocked off a couple of hours two evenings in a row for speakers in a private room at The Driskell. The line-up included folks like TED Fellow Jose Gomez-Marquez, JP Rangaswami, Ayah Bdeir, Paul D. Miller (DJ Spooky), Ping Fu, Baratunde Thurston (who always has me in stiches), Steve Daniels and others.

Film…so many great ones! I wrote about a number of them earlier in the week. So many worth listing but since I tend to cover things from a global and international perspective, a few call-outs worth noting include: Sunset Strip, The Taiwan Oyster, Bay of All Saints, Eden, The Black Balloon, Trash Dance, Wonder Women and a handful of others. (see the list of winners for 2012 here).

Songster from Mowgli, the first music-creation social fame on Facebook launched at SXSW this year. CEO Marshall Seese, Jr. came to the table with a recording artist background and says their design is with “everyone’s inner rockstar in mind.”

Players follow the compelling storyline of a fledgling musician working their way up through the ranks of the music industry. From playing gigs at frat houses and proms, to launching a worldwide arena tour, players can make great music, while allowing their creativity to take them through all levels of the game.

tweeted up a storm about the on-stage love for Google+ with Vic Gundotra, which was more of an infomercial than it was a fireside chat. If he used the word “amazing” one more time, I thought, even the newbies who are eating this up, would have to see through Google’s sugar coating. Hey, I’m a Google+ user, not a prolific one, but I’m on the system and giving them tons of my data and creative energy just like I am to Facebook without a whole lotta benefit (yet).

Vic-Gundotra (6)

I’m not saying what they’re trying to do isn’t useful or great online canvas for photographers to share their work or industry celebs like Guy Kawasaki and Robert Scoble to up their social status without even trying to, but for mainstream folks, it’s just not there yet. (not in this cats humble opinion anyway). Just saying – I had enuf with “amazing this and amazing that” after the first 15 minutes.

Kelly Carlin performed again in a breakout room in the main convention hall and although I’ve seen her before and like her energy (I totally resonated with the 1970s family TV and dysfunctional family of the 1960s jokes), there was something that put me off slightly about her stint and I couldn’t figure it out until near the end.

Kellycomedian (3)

For those of you who don’t know the Carlin name, she’s the daughter of iconoclastic comedian George Carlin. As a one woman show, she uses storytelling, classic video footage, and family memorabilia, to chronicle over forty years of her life with her famous father.

While she’s amusing and gives us countless insights into George, it f-g feels like its all about George. I’m thinking as someone who’s only slightly younger than Kelly and had a lot of the same reference points, what about YOU? I’d love to hear more about YOU!


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