Bio
I am a co-founder of BlogHer and manage its events, marketing and corporate operations. After 13 years of marketing in Silicon Valley, I left high te...
 
 
 
 

Most Popular

My Top Five Reasons American Idol's Ratings Are The Lowest Since Season One

  • Share This Post
  • Pin It
  • 8
  • Sparkle (
    )
     

It started a few weeks ago, when Dancing with the Stars was the number-one show of the week. What the what? That's not normal in an American Idol-dominated landscape.

Now, the numbers have gotten even more surprising: Tuesday night's Top Five episode sported Idol's lowest ratings since Season One.

Or as Daniel Frankel from The Wrap put it:

The last time "American Idol" endured ratings so low, Brian Dunkleman was the co-host, George W. Bush was president, and Simon Cowell was just some jerk from Britain.

So, without further ado, here is my Letter to the Producers of American Idol with my Top Five Reasons for the decline (and my unsolicited advice on how to fix it).

Dear American Idol Producers:

#5: Four Judges = Too Many


Image courtesy Fox

Not only are you regularly pissing off your audience by running overtime (thus leading to people either missing the end of AI, or if they record Glee too, missing the ending of Glee) you are delivering way more talk than music. I know you think everyone watches for Simon's acerbic critiques and the homoerotic/homophobic interplay between Ryan and Simon, but actually, I'm guessing most of us actually like seeing these young performers, um, perform. In previous years, the show would already be allotting each remaining contestant two songs at this point in the competition. Similarly, it wouldn't take until the finale to hear each contestant three times. But in Tuesday night's show, we had to listen to approximately 30 minutes of judging, bantering and staged "packages", 20 minutes of commercials, and only 10 minutes of singing. That ratio is off. Can one of the judges and fix it, just like that.

#4: Please, God, Help the Contestants, Not for Their Sake, but for Ours!

As I've mentioned before: Some episodes get incredibly dull because they become way too ballad-heavy. Singers love to sing ballads. I used to do my own cabaret act when I lived in NYC, and my musical coach was constantly having to remind me to mix it up. Why? Because otherwise I would get BORING. So, if you see the contestants all going for exactly the same kind of song, don't let them. Make it first come, first served with ballad selection, or something, but require that the overall song choices for the night have some variety.

#3: Time to Ditch Theme Nights, or at Least Radically Change Them

I will stab my eardrums out before watching another "Inspirational Songs" theme night. Or "Love Songs." See above re: variety being the spice of life. The judges keep harping on people to show what kind of artist they'd be. Why not just let them pick a song, each week, that they think shows that? The themes are cheesy. The themes get old. The themes are a clever way of stacking the deck, since there are clearly some folks who are going to do better at Country, or Rock, or Big Band, than others. Let these singers show us what kind of artist they'd be ... whatever that means to them.

#2: If You're Going to Manipulate Us, Do It Right

Each year, the producers focus on a few folks in the early auditions and Hollywood Week episodes that they know are not going to show up in the semi-finals. Think Angela this year, Danny Gokey's best buddy last year and so on. It's time to stop with that. What happens is we end up caring more about people we don't get to see, and never quite getting why, say, a mediocre singer has made it through, only to be cut right away, rather than someone you actually made us love and want to see more from. If you're going to build those people up in our eyes, why not let them get in front of America and their votes? I know, I know, this is reality TV, and drama is essential, but that actually leads to my Number One reason:

#1: This Is Not Reality TV; This Is a Talent Show. Put. Talent. First.

What does that mean? What difference does it make? It means: Give us less manipulation, more talent. Give us less "personality," more talent. Give us less chatter and banter and treacle, more talent. Give us less backstory, more talent. Give us more talent!!! If this Top 12 were really the best 12 singers from over 100,000 contestants, then ask yourselves what's wrong with your audition process that you aren't getting better people to audition? Because, seriously!

OK, those are my top five reasons ... did I miss

  • 8
  • Sparkle (
    )
     

Comments

Post comment as twitter logo facebook logo
Sort: Newest | Oldest
Elisa Camahort 5 pts

Dancing with the Stars does that, and I think, especially as you get down to the last 5 to 6, talent usually wins out.

Elisa Camahort Page
BlogHer
elisa@blogher.com
My BlogHer profile truly shows you everything I do online...Check it out!!

boomgone 5 pts

One way to improve Idol is too limit the amount of votes that a person can have.
People should not be able to "vote" 700-1000 times or more,or even be allowed to vote 50 times!
Limit the vote to say 5 or 10 per phone line or email and you will get a truer representation in the top 10 or 12.
Last year Adam lost because of those multi votes by young girls and this year Lee wins for the same reason.
What is the point of watching when you know that true talent may not be properly rewarded because of young girl fantasies or sites who encourage "voting for the worst" just because they can?

Gillian Mae 5 pts

It would be nice if it was really a talent show as you point out.

A friend of mine with an incredible voice tried out for a similar show (different country). They couldn't believe that she wasn't a professional singer and didn't call her back - too good for the show?

These shows seem more about image and the interesting background stories rather than displaying the amazing talents that are out there.

Elisa Camahort 5 pts

My #1 point is about improving the talent.

That's where they need to start.

Elisa Camahort Page
BlogHer
elisa@blogher.com
My BlogHer profile truly shows you everything I do online...Check it out!!

janekc09 5 pts

To your excellent overview of what's gone wrong, I would also add the lackluster quality of this season's contestants. There is no "wow" factor like last year's Adam Lambert or David Cook the year before that. Krystal B. is talented, but she's a few notches short of spectacular.

I thought Ellen would add some sparkle to the judge panel this year, but it's not enough to turn this train wreck around. "Glee" has become the go-to show on Fox now, and unless AI changes the focus back to talent, its days are probably numbered.

Jane K. Collins

JennaHatfield 10 pts

I took it off my DVR this year. Before I watched the first episode. To be totally honest, I didn't watch the end of last season. I just deleted the last six or so episodes from the DVR.

It's over. It's been over for awhile.

Jenna Hatfield (@FireMom ( http://twitter.com/FireMom )), from Stop, Drop and Blog ( http://stopdropandblog.com ) and The Chronicles of Munchkin Land ( http://thechroniclesofmunchkinland.com ), is a freelance writer and newspaper photographer.

Beth Terry 5 pts

Started to comment and realized I just don't care enough to type more than this. Even London SEO (whose comment above will be deleted as soon as BlogHer's spam editors catch it) is more interesting than the Idol contestants this year. I think the show is pretty much done. Good advice though, Elisa. Too bad the horse is already dead. Oh look at all the words I just typed. Guess I cared more than I thought.

Beth Terry: attempting to live plastic-free and blogging the heck out of it at FakePlasticFish.com. Follow her on Twitter.

Mothershaffer 5 pts

It's run its course?

There's nothing fresh or new about it.

It was over a long time ago, they just haven't admitted it to themselves yet.

Wow, kind of sounding like a bad relationship.