My Yahoo Bust (Part 1)

Yahoo! Inc. has been in business for 18 years now and it has been quite a ride for everybody. I've always been a fan of Yahoo! (albeit not so much now as before) and use it for mostly for nostalgic reasons Yahoo, being the first Google, had an edge and nobody could really get enough of it, including me. I loved Yahoo! search engine; it was “my” search engine, “my” go-to for research, “my” e-mail inbox.


When I started college, I discovered Yahoo! Briefcase and it was amazing. I could, finally, stop losing my research notes, papers, important documents. And who are we kidding--I stored a few songs on it too. But as many of the sad stories in tech space go, nobody at Yahoo! Inc. saw the opportunity to take its Briefcase service further.


The Charm/Appeal

The Downfall

1.) Hints of what Web 2.0 could offer (though I didn't know it back then)

1.) Didn't get any enhancements

2.) Ability to store any kind of file and access it anywhere

2.) See #1


The big question for me is why did Yahoo!, with Briefcase, not see the opportunity to be the next Dropbox or It could have even had cloud services and differentiated into business similar to Rackspace, perhaps attracting business from Amazon or Oracle, or at the very least, be a worthy competitor. It had the infrastructure along with quite a few talented and creative people who still believed in the company.


As a heavy user of Dropbox, a fan of cloud computing, and of Yahoo!, it has been a bit of a downer for me that the company missed some of the opportunity(ies) in cloud-computing, to establish the infrastructure in its early days. Compared to past years, Marissa Mayer has been doing quite well and has been a breath of fresh air at the help of the company. With the government's PRISM escapade, privacy issues has been brought into the spotlight yet again; and, I hope Yahoo! Inc., with the help of Marissa Mayer achieve a new level of innovation and public trust.

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