How to Write (Better): Author Branding and Unmarketing in the Publishing World

The reason why a brand is necessary for survival is because it doesn’t just promote, it filters and curates. As the distribution barriers collapse and more and more people publish online, readers need to know where to go and who to trust in order to find great material without sorting through all the crap. If readers trust you, and your well-defined creative vision, they will go to you to find cool stuff to read, and also to share and recommend to their friends. ...more

It makes me feel like I'm doing the right thing with my blog content. I don't have that many ... more