Is GoldieBlox Just Another Case of Pink-Washed Marketing to Girls?

The GoldieBlox YouTube video featuring three girls building a Rube Goldberg machine has gone viral -- but not without criticism. Yes, the clip shows the trio putting their girlie teapots and doll houses to use as parts in an engineering project (set to a kid-rendition of the Beastie Boys' old tune Girls) But, the video is still a commercial, and beyond the catchy two-minute clip, people are starting to question what GoldieBlox is selling. ...more
We don't yet have the toy, but we do have a girl right in the target range. Both my wife and I ... more