Lianne Farbes is a Social Media Strategist, Beauty Expert, sought after Brand Consultant, Founder & Principal of Digital Girl Media, LLC. She is also the author of the award winning beauty blog, The Makeup Girl. Having blogged for 6 years, she is considered a godmother in the industry when it comes to beauty blogging. In fact, to those she mentors, she is often referred to as a "fairy blog mother".
Currently, Lianne is a brand ambassador for Avon, Inc., a partnership she is thrilled about because of the state of the art research and deveopment behind the iconic brand and it's commitment to philanthrophy. As a Brand Ambassador, Lianne has been invited to several brand events and media junkets for Unilever brands like Suave, Dove & Ponds. Several Proctor & Gamble Beauty brands, Johnson & Johnson's Aveeno and Estee Lauder's MAC Cosmetics. Last year, Farbes collaborated with MAC Cosmetics on a capsule collection called "Bloggers Obsessions" that went on sale online in North America. Her shade, Hocus Pocus...an ode to the ever popular smokey eye, debuted on June 21, 2011, and sold out in a week. She is a Social Media & Online Marketing Specialist, blog developer, beauty blogger, music buff, avid foodie and continues to spread her beauty knowledge through seminars and speaking engagements throughout the US.