Jamie Dunham

JAMIE DUNHAM Chief Planning Officer, BOHAN Advertising|Marketing Blogger at... read more

Jamie Dunham

Bio

JAMIE DUNHAM Chief Planning Officer, BOHAN Advertising|Marketing Blogger at WhyMomsRule.com Jamie Dunham uses her no-nonsense Texas upbringing and more than 30 years of marketing experience to counsel companies and organizations on the intricacies of brand development and cultivation. She considers herself a postmodernist on the subject of branding for the 21st century. She fosters brand planning for all clients with a focus on building cultural relevancy for their brands. Jamie has advised clients in several sectors (healthcare, restaurants, hospitality and the arts among them) on brand identity, brand strategy, positioning and marketing communications. Jamie spends time blogging about marketing to Moms and trends affecting them and their buying habits at WhyMomsRule.com Moms control 80% of all household purchases, spending $1.7 trillion annually. A Mom herself, she has two children, an "adopted" student from Kenya and a small red dachshund. Volunteer work for a variety of civic and community organizations broadens her view of the marketing world and society as a whole. Among them are the Belmont University board of trustees, the Leadership Nashville alumni board, the Christian Women’s Job Corps board, Go Red for Women and the Sierra Leone Education Fund. Education: University of Houston (journalism), South Texas College of Law Client experience (partial): The Little Clinic, St. David’s HealthCare, Ochsner Health System, Fazoli’s Restaurants, The Greenbrier, Stoney River Legendary Steaks, Pigeon Forge Tourism, United Methodist Communications, the Frist Center for the Visual Arts, O’Charley’s Restaurants, Kroger Food Stores, Cracker Barrel Old Country Stores, Logan’s Roadhouse, Chinet, Blue Bell Creameries, AmSurg, Sarah Cannon Research Institute, Ebonite International, Johnson & Murphy, Beaches of South Walton and HCA.