To Make Money, Your Website Must Answer 3 Questions

In a lot of cases, your website is the first that someone has heard of you and your business.  Whether you know it or not your website is a sales tool.   Your website has to speak to and answer three questions for a first time visitor.   1. Why am I here? While your site may have popped up during a search, visitors to your site need to be reminded what they were looking for when they found your website.  The very top of your webpage should tell people what you offer....more

What You Say is What You Get

A couple of days ago, I saw a vanity license plate on a little red truck which read "IMNDEBT." I was really surprised that someone would declare to the world on their license plate - not a bumper sticker - but a license plate - that they are in debt!  Not that being in debt is anything to be ashamed of (though we should all be working on getting and staying out of debt), to declare it over and over again (that's what this guy is doing by placing this on a permanent license plate), means "in debt" is where he will remain....more

How to Write a Press Release that Gets Attention

If you want the news media (TV, magazines, newspapers, radio) to feature you as an expert, you should get in the habit of regularly sending out press releases.1  So, exactly what is a press release?A press release is a one- or two-page document which shares with the media something newsworthy about you and or your company. ...more

Add Bling to Your Website

The bling I'm speaking of is anything that will help you engage with your target market who land on your website. Search engine optimization will get people to your website but keeping them on your website is more difficult.  ...more

Entrepreneurship is Road to Women’s Equality

Women will become equal financially by starting and supporting other women’s businesses.Today we celebrated the 50th Anniversary of the March on Washington. Monday, August 26, 2013 is Women’s Equality Day in the United States.As a woman, do you feel equal?  Does your pay grade tell you that you are equal?  Or does your inability to borrow money for your business make you feel unequal?  Does the fact that you have a job which is probably only using the tip of the iceberg of your skill set make you feel unequal?...more